Brand Tone

innovative, culturally savvy, artistic, confident, and slightly rebellious

Brand Values

• •Creativity and Innovation
• •Cultural Reverence and Remixing
• •Exclusivity and Hype
• •Audience Connection

Best Practices

• •Lead with the Concept
• •Use Cultural Insider Language
• •Highlight the "How"
• •Create a Sense of Scarcity and Exclusivity
• •Maintain a Confident, Artistic Voice

Social Perception

cool and creative, a source of unique art-driven products, respected for artistic skill and authentic cultural connection, perceived as an artist or small collective sharing passion projects, and products seen as statements/art for fans by fans.

Copy Examples

• •Art for the Culture. The Icons, Remixed. We don't just see moments, we immortalize them. Our latest poster series captures the legends that define our generation, reimagined through the Rakitecht lens. Printed on heavyweight matte paper, this isn't just a poster—it's a statement. Shop the drop now. Link in bio. #rakitecht #postertok #kanyewest #streetart #walldecor
• •They said it couldn't be done... so we did it. From a digital dream to a physical reality. Our new 'Virgil Cube' is a tribute to a legend, crafted layer by layer. This isn't just merch. It's an artifact. Limited pieces available. #3dprinting #virgilabloh #rakitecht #art #design #innovation
• •Wear The Culture. Decorate With It. Limited edition art, apparel, and 3D-printed objects inspired by the icons of our time. Free shipping on orders over $100.
• •INSIDE: 48-Hour Flash Sale. Buy 2, Get 1 Free. You've seen the art. You've watched the process. Now's your chance to own it. For the next 48 hours, build your collection. Buy any two posters and get a third on us. Fill those empty walls with something that matters. Use code: CULTURE.
• •Product Name: 3% WÄTCH (RESTOCK) Description: 97% ICON. 3% RAKITECHT. Inspired by Virgil Abloh's iconic 3% design principle, we transformed a classic into a new statement. A tribute to the idea that true innovation is just a slight edit away. This is not a watch; it's a piece of a legacy, reimagined for your wrist.