Brand Tone

Mysterious & Intriguing, Alternative & Edgy, Artistic & Expressive, Niche-focused & Passionate

Brand Values

• •Individuality & Self-Expression
• •Appreciation for Aesthetics
• •Quality in Niche Products
• •Discovery & Uniqueness
• •Community (Implied)

Best Practices

• •Develop a Voice Guide
• •Immerse in the Aesthetic
• •Storytelling through Descriptions
• •Consistent Hashtag Strategy
• •Audience Reflection

Social Perception

Likely perceived positively by individuals actively seeking alternative, gothic, or dark aesthetic products. Those outside the target niche might perceive it as very specific or 'not for them.'

Copy Examples

• •Unleash your inner mystic. Our 'Shadow Raven' tee isn't just apparel, it's an emblem. Drape yourself in the enigma. Shop the collection. #MidnightTreasure #GothicStyle #CrowCore
• •Discover the Allure of the Obscure. Midnight Treasure: Curated artifacts for the discerning soul. Explore your next obsession.
• •Whispers from the Shadows: New Treasures Unearthed at Midnight Treasure.
• •Protect your portal to the digital ether. This exquisitely crafted Reaper's Grip phone case merges dark elegance with steadfast protection. Not just a case, but a statement. Carry a piece of the night.
• •The veil thins... What symbols of the night speak to your spirit? Share your favorite dark aesthetic icon in the comments below. #DarkAesthetic #AlternativeFashion #MidnightFinds