Brand Tone

Authentic & Passionate, Craftsman-like & Artistic, Rooted & Heritage-Inspired, Confident & Assertive (Quietly), Exclusive & Premium

Brand Values

• •Craftsmanship & Quality
• •Originality & Uniqueness
• •Passion
• •Heritage & Authenticity
• •Exclusivity & Artistry

Best Practices

• •Emphasize "Handcrafted" and "Bespoke": Consistently use language that highlights the manual, artistic, and individualized nature of the customization process. Words like "artisan," "hand-shaped," "custom-forged," "tailored," and "one-of-a-kind" reinforce this.
• •Incorporate Storytelling & Heritage: Weave in narratives about the inspiration behind designs, the connection to Rajasthani culture, or the personal journey of a build. Giving bikes unique, evocative names is part of this.
• •Maintain a Passionate yet Understated Confidence: Let the quality of the work and the passion for the craft speak for itself. Avoid overly aggressive sales language. The tone should be knowledgeable and proud, but not arrogant.
• •Focus on Detail and Quality of Materials: When describing bikes or merchandise, highlight the specific materials used (e.g., brass, leather, specific types of steel) and the intricate details of the craftsmanship.
• •Speak to the Discerning Rider: Address the audience as individuals who appreciate artistry, exclusivity, and a deep connection with their motorcycle, rather than just performance specs or trends. The copy should resonate with a desire for something unique and personal.

Social Perception

Highly Respected & Acclaimed, Pioneering & Influential, Authentic Craftsmen, Premium & Aspirational, Associated with Celebrities and Major Brands

Copy Examples

• •Rajputana Customs: Where Steel Becomes Soul. Each machine, a handcrafted legacy. Beyond mere mechanics, we sculpt extensions of your spirit. From the heart of Jaipur, our hands give life to metal, forging motorcycles that are as unique as the roads they're destined for. This isn't assembly; it's artistry.
• •Meet '[Bike Name]'. Born from a whisper of heritage and the roar of modern engineering. Hours of hand-shaping, engraving, and relentless passion have culminated in this one-of-a-kind ride. More than a motorcycle, it's a Rajputana signature. #RajputanaCustoms #Handcrafted #CustomMotorcycle #[BikeName] #ArtOnWheels
• •Wear the Mark of the Craftsman. The Rajputana Customs Katar Cap isn't just headwear; it's a nod to the spirit of authentic design and relentless dedication. Built with the same commitment to quality as our motorcycles. Own a piece of the legacy.
• •At Rajputana Customs, we don't just build motorcycles; we breathe life into them. Guided by a passion for pure motorcycling and a respect for timeless craftsmanship, each creation is a dialogue between rider, machine, and the soul of Rajasthan. We build for the discerning few who understand that a motorcycle is more than transport—it's a personal statement.
• •Tired of the assembly line? Imagine a motorcycle built exclusively for you. At Rajputana Customs, your vision, fueled by our passion and Rajasthani artistry, becomes a rolling masterpiece. We craft a limited number of bespoke machines each year. Is yours next? Discover the art of true customization.