Brand Tone

Elegant & Refined, Personal & Artisanal, Nostalgic & Magical, Empowering (subtly)

Brand Values

• •Quality Craftsmanship
• •High-Quality Materials
• •Timeless & Unique Design
• •Feminine Empowerment (inspired by She-Ra)
• •Personal Connection/Experience

Best Practices

• •Embrace Elegant Language: Use descriptive adjectives that evoke sophistication and refinement (e.g., 'dainty,' 'radiant,' 'meticulous,' 'cherished,' 'timeless').
• •Highlight the 'Handmade' and 'Artisanal' Aspects: Regularly mention that pieces are handcrafted, made in small quantities, and involve detailed workmanship. This reinforces the personal and quality values.
• •Weave in 'Nostalgic' and 'Vintage-Inspired' Elements: Use phrases that suggest a connection to the past or a timeless quality, aligning with the brand's stated style.
• •Subtly Convey Empowerment: While the jewelry is delicate, frame it as an adornment for a woman who embodies both grace and inner strength, drawing inspiration from the She-Ra character's duality.
• •Maintain a Warm and Personal Voice: Especially in social media and customer interactions, adopt a tone that is approachable and reflects the 'all women, for women' boutique feel. Use 'we' and speak directly to the customer to foster a sense of connection.

Social Perception

Positive for Quality and Design, Appreciation for Delicacy and Vintage Feel, Associated with Personal Style and Meaning, Trusted for Handmade Quality

Copy Examples

• •She-Ra Jewelry: Strength in Delicacy. Handcrafted 14k gold pieces inspired by timeless elegance.
• •Each curve, each stone, meticulously placed by hand. Discover the magic of our vintage-inspired treasures, designed to be part of your story, forever. ✨ #SheRaJewelry #HandmadeGold #TimelessElegance
• •Whispers of nostalgia, crafted in radiant 14k gold. Our [Necklace Name] features a simple, clean line with a hint of vintage charm, designed in our Neve Tzedek workshop. A piece of everyday magic, made to be cherished.
• •For the woman who is both strong and refined. She-Ra Jewelry offers handcrafted 14k gold designs that speak to your unique magic. Explore our new collection – where timeless style meets artisanal care. [Link to website]
• •Inspired by the quiet strength and enduring elegance of a beloved icon, She-Ra Jewelry was born. In our Tel Aviv atelier, Shira Gabay and her all-woman team handcraft each piece in small batches, pouring artistry and meticulous care into every 14k gold design. We believe in jewelry that feels like it was always meant to be yours.