Brand Tone

Warm and Personal, Inspirational and Whimsical, Artisanal and Quality-Focused, Eco-conscious and Sustainable, Stylish and Aesthetically Pleased

Brand Values

• •Quality Craftsmanship
• •Family and Childhood
• •Sustainability and Eco-friendliness
• •Customer Happiness
• •Supporting Artisans
• •Creating Beautiful and Inspiring Spaces

Best Practices

• •Emphasize the 'Why': Always connect back to the core mission of creating inspiring, adventurous, and beautiful spaces for children and families. Remind your audience of the passion behind the brand.
• •Highlight Craftsmanship and Artisan Stories: Regularly feature the handmade nature of the products and, where possible, the artisans who create them. This reinforces values of quality, uniqueness, and ethical sourcing.
• •Maintain a Warm and Approachable Voice: Use inclusive language. Share snippets of the family story or behind-the-scenes moments to maintain the personal connection. Phrases like 'we're here to help' can be impactful.
• •Infuse Whimsy and Inspiration: Use evocative language that sparks imagination. Words like 'magical,' 'adventure,' 'dream,' 'inspire,' and 'delight' should be woven into descriptions and social media posts.
• •Consistently Communicate Eco-Values: Don't let the eco-friendly aspect be an afterthought. Integrate messages about rattan's sustainability and the longevity of the products into various communications, reinforcing this key brand value.

Social Perception

Positive Reputation for Quality and Design, Seen as a Source of Inspiration, Appreciation for Eco-Friendly Approach, Family-Oriented and Relatable, Higher Price Point Acknowledged, Good Customer Service

Copy Examples

• •Headline: Create a Kingdom for Your Little Adventurer. Body: At Raja Homewares, we believe every child deserves a magical space to dream and play. Our handcrafted rattan furniture isn't just beautiful; it's built to inspire countless childhood adventures. Discover unique pieces, lovingly made by artisans. (Reflects: Inspirational, Whimsical, Artisanal, Quality-Focused)
• •Headline: Style That Lasts, Naturally. Body: Bring home the timeless appeal of handcrafted rattan. Eco-friendly, durable, and oh-so-stylish, our collection for little ones (and deserving Mamas!) is designed to be cherished for generations. Make your home a slice of paradise with Raja Homewares. (Reflects: Stylish, Eco-conscious, Quality-Focused, Warm)
• •Headline: From Our Family to Yours: Rooms Filled with Love. Body: As parents, we know the joy of creating a special nest for our children. That’s why Raja Homewares offers high-quality, artisan-made pieces that are as unique as your little ones. Let's build their dream room together. (Reflects: Warm, Personal, Family-Oriented, Artisanal)
• •Headline: The Art of Play: Beautifully Crafted, Sustainably Sourced. Body: Inspire their imagination with our unique range of rattan toys and furniture. Each piece is handcrafted with care by skilled artisans using sustainable materials, ensuring a beautiful addition to your home that you can feel good about. (Reflects: Artisanal, Eco-conscious, Inspirational, Quality-Focused)
• •Headline: Tiny Details, Big Adventures. Body: It’s the little things that make a room magical. Our collection of handcrafted homewares and rattan furniture is designed to delight both little kings and queens and style-loving parents. Explore pieces that tell a story. (Reflects: Whimsical, Stylish, Artisanal, Inspirational)