Brand Tone

Nurturing, Conscious, Authentic, Simple, Scientific

Brand Values

• •Nature & Organic Principles
• •Sustainability
• •Simplicity & Efficacy
• •Transparency
• •Well-being (Physical & Emotional)
• •Safety & Gentleness

Best Practices

• •Use Nurturing and Gentle Language: Incorporate words like "nourish," "gentle," "comfort," "soothe," "care," "embrace," and "conscious" consistently.
• •Highlight Core Values: Regularly weave in mentions of "organic," "sustainability," "transparency," "100% active ingredients," and "certified" to reinforce what the brand stands for.
• •Maintain Simplicity and Clarity: Avoid overly technical jargon. Explain benefits and ingredients in a way that is easy to understand, reflecting the brand's "power of simplicity."
• •Be Authentic and Honest: Let the passion of the founders and the brand's story shine through. Back up claims with facts (e.g., certifications, ingredient sourcing).
• •Focus on Holistic Well-being: Connect skincare to broader concepts of nourishment, emotional balance, and care for oneself and the planet, aligning with the "Food for the Skin" philosophy.

Social Perception

Trusted for Sensitive Skin, High Quality & Effective, Ethical & Environmentally Conscious, Artisanal yet Professional

Copy Examples

• •Headline: Embrace Your Skin's True Nature. Pure Nourishment, Consciously Crafted. Body: At Raisi, we believe skincare is self-care. Our ECOCERT certified Nurturing Balm is 100% active ingredients, a gentle hug for even the most sensitive skin. Discover the simplicity of nature, bottled with love.
• •Social Media Post: Tired of complicated routines and hidden ingredients? Raisi offers "Food for the Skin" – simple, organic, and transparent. Our Nurturing Balm is a versatile hero for the whole family. #RaisiSkincare #OrganicBeauty #SimplyPure
• •Product Description Snippet: Experience the soothing touch of Raisi. Our Nurturing Balm, rich in organic Macadamia and Geranium, calms, protects, and deeply hydrates. Because your skin deserves the purest care.
• •Email Subject Line: Give Your Skin the Gift of Pure, Organic Love. Email Body Snippet: Rediscover comfort with Raisi's Nurturing Balm. Formulated with 0% dilution and 100% active, organic ingredients, it’s the gentle, effective care your skin has been craving. Perfect for you, perfect for baby.
• •Ad Copy: Simple. Conscious. Effective. Raisi Skincare is born from a passion for well-being and respect for nature. Our certified organic Nurturing Balm offers deep, therapeutic care. Feel the difference pure ingredients make.