Brand Tone

Aspirational, educational, and familial, projecting an image of an average American family dedicated to the hunting lifestyle. The language is heartfelt, inspirational, authoritative, and inclusive, aiming to inspire all hunters.

Brand Values

• •Family
• •Ethics and Respect
• •Legacy and Tradition
• •Passion and Purpose
• •Quality and Authenticity

Best Practices

• •Always start from the core values: family, tradition, ethics, or legacy. The "why" behind the brand is its strongest asset.
• •Use familial and inclusive language. Employ terms like "The Raised Family," "your hunting partner," and "welcome you into our family." This reinforces the community and aspirational aspects of the brand.
• •For every piece of content that tells a personal story, create another that offers practical, educational advice. This duality builds both emotional connection and authority.
• •Consistently mention that the products are developed from and used by the family. Phrases like "From our field to yours" or "The gear we trust" will reinforce the authenticity of the brand.
• •Even when discussing the thrill of the chase, the language should remain respectful of the wildlife and the tradition. Frame hunting as a noble and purposeful pursuit, inspiring others to participate ethically.

Social Perception

The brand is perceived as an authentic family brand that provides entertaining content and effective products. They are respected for their educational approach, family values, and excellent customer service. While some skepticism exists regarding content authenticity, the overall perception from fans is positive and supportive.

Copy Examples

• •Honor Your Hunt Partner. Your canine companion is more than a tool; they're family. They give their all in the field, and they deserve the best in return. Our Canine Flavin supplements are designed for the dedicated hunting dog, aiding in recovery, supporting endurance, and promoting long-term health. Because the hunt is better together. Give them the strength to hunt longer and recover faster.
• •The Language of the Wild, Bottled. Communication is key. In the silent woods, our glandular-based scents speak a language every whitetail understands. Developed from decades of in-the-field experience, these are the same premium scents our family trusts to bring the hunt closer. Don't just hunt. Connect.
• •It's more than a season; it's a way of life. For us, every sunrise in the woods is a chance to teach, to learn, and to build a legacy. These are the moments that define us. This is why we were #RaisedHunting.
• •Lessons from the Field: What This Hunt Taught Us...
• •Our MOST Emotional Hunt Yet | A Lesson in Patience & Perseverance. The hunt isn't always about the harvest. Sometimes, it's about the lessons learned in the wait. Join us for a raw, unfiltered look at a hunt that tested our limits and reinforced the values we hold dear. This is what it means to be Raised Hunting.