Brand Tone

Adventurous, stylish, and confident, with a touch of lightheartedness and Southern/Western charm.

Brand Values

• •Quality and Comfort: The brand emphasizes the use of high-quality, durable, and comfortable materials, such as their TexFlex™ fabric, designed for ease of movement and suitability for various activities, including those in warm weather. Descriptions highlight features like moisture-wicking fabric and UPF 50 sun protection.
• •Unique Style & Self-Expression: Raised by Coyotes offers distinctive apparel that allows customers to express their personality, often with a nod to Western and Southwestern culture. The unique prints and patterns are a key selling point.
• •Versatility: The "Go Everywhere™" philosophy is a core message, indicating that their apparel is designed for a range of environments and occasions, from the golf course to more casual settings.
• •Customer Satisfaction: Positive customer reviews and mentions of good customer support suggest a value placed on the customer experience. They also offer a 30-day return and exchange policy.
• •Community Engagement: The brand appears to foster a sense of community among its customers, as noted by an "engaged community" presence.

Best Practices

• •Embrace the "Go Everywhere®" Mentality: Ensure copy reflects versatility and a readiness for adventure, whether it's a casual outing or an outdoor activity.
• •Highlight Unique Western-Inspired Designs: Consistently draw attention to the distinctive prints and patterns that set the brand apart, using evocative language that speaks to Southwestern culture and a bold style.
• •Speak with Confidence and a Touch of Charm: Use language that is assertive and self-assured, balanced with a friendly, approachable, and slightly playful Southern/Western charm.
• •Focus on Quality and Performance Benefits: While style is key, don't forget to emphasize the practical aspects like comfort, durability, moisture-wicking properties, and sun protection.
• •Use Storytelling and Evocative Language: Instead of just listing features, paint a picture of the lifestyle associated with the brand. Use words like "trailblazer," "frontier," "maverick," and vivid descriptions of the designs and settings where the apparel can be worn.

Social Perception

Positive Customer Feedback: Customers generally praise the unique designs, quality of materials, comfort, and fit of the apparel. Many report receiving compliments when wearing Raised by Coyotes clothing. Niche Appeal: The brand appeals to a niche audience that appreciates Western-inspired, yet modern and versatile, performance wear. Stylish and Eye-Catching: The apparel is perceived as stylish, with fun, colorful, and unique designs that turn heads. Associated with Outdoor/Active Lifestyles: The clothing is seen as suitable for activities like golf, fishing, and general outdoor wear, particularly in warmer climates.

Copy Examples

• •Headline: Unleash Your Inner Maverick. Body: From the back nine to the backyard BBQ, our new [Product Name, e.g., Sidewinder Pearl Snap] is built for wherever the day takes you. Bold Western style, unbeatable comfort. Go Everywhere®. Call to Action: Shop Now & Stand Out.
• •Headline: Don't Just Blend In. Ride Bold. Body: Tired of the same old threads? Our [Product Name, e.g., Texas Wildflowers Polo] features vibrant, Southwestern-inspired designs on performance fabric that keeps you cool and comfortable. Adventure awaits. Call to Action: Discover Your New Favorite Shirt.
• •Headline: From Fairway to Frontier: Style That Performs. Body: The Raised by Coyotes [Product Name, e.g., Camelback Mountain Polo] isn't just another shirt. It's a statement. Crafted with our signature TexFlex™ fabric for ultimate comfort and durability. Call to Action: Gear Up for Anything.
• •Headline: Western Heart. Modern Spirit. Body: Embrace your roots without sacrificing style or comfort. Our collection of pearl snaps and performance polos are designed for the modern trailblazer. Quality materials, unique designs. Call to Action: Explore the Collection.
• •Headline: Ready for Anything? Your Wardrobe Should Be Too. Body: The "Go Everywhere®" promise isn't just a tagline, it's woven into every fiber of our apparel. Like our [Product Name, e.g., Go Everywhere T-Shirt], made for comfort, built to last, and designed to make a statement. Call to Action: Find Your Go-To Style.