Brand Tone

Heartfelt and Personal, Appreciative of Beauty and Elegance, Legacy-Focused and Experienced, Nostalgic and Enduring, Gentle and Inspiring

Brand Values

• •Family Legacy and Connection
• •Artistic Skill and Professionalism
• •Beauty in the Everyday
• •Quality and Craftsmanship
• •Reinvention and Passion
• •Sharing Joy and Art

Best Practices

• •Lead with the Story: Always weave the personal narrative of Annie and Suzanne into your communication. This is a unique differentiator and establishes the heartfelt tone. Whether it's an 'About' section, a social media post, or product description, let the story shine.
• •Emphasize "Elegance" and "Beauty": Consistently use words that reflect the artistic style described – "elegance," "beauty," "timeless," "grace," "detailed." This reinforces the quality and aesthetic of the artwork.
• •Highlight Experience and Legacy: Mention Suzanne's decades of experience. Phrases like "50 years in the making," "veteran illustrator," or "a lifetime of artistry" add weight and credibility, aligning with the legacy-focused value.
• •Maintain a Warm, Approachable Voice: While showcasing professionalism and artistry, keep the language inviting and personal, as if sharing a cherished find with a friend. Avoid overly corporate or overly casual jargon. The current "About Us" page is a good example.
• •Connect Art to Emotion and Home: Frame the artwork not just as decorative items, but as pieces that bring joy, beauty, and a personal story into the customer's living space. Focus on the feeling the art evokes and its place in creating a beautiful home.

Social Perception

Niche and Artisanal, Story-Driven Appeal, Focus on Traditional Artistry, Potentially Undiscovered Gem

Copy Examples

• •Headline: "50 Years of Artistry, Shared with You." Body: "Discover Rainy Day Illustrations, where a lifetime of passion meets timeless elegance. Each piece, born from the heart and hand of veteran illustrator Suzanne Simmons, captures the quiet beauty of everyday moments. Bring home a story, not just an illustration."
• •Headline: "Elegance in Every Brushstroke." Body: "From the world of high fashion to the serene beauty of nature, Suzanne Simmons's art, brought to you by Rainy Day Illustrations, transforms the ordinary into the extraordinary. Explore our collection of museum-quality prints and let her unique vision grace your home."
• •Headline: "The Art of a Mother, The Love of a Daughter." Body: "Rainy Day Illustrations began with a gift – a daughter's wish to share her mother's incredible talent with the world. Experience the detailed watercolor and elegant designs that have been decades in the making. Find a piece that speaks to your heart."
• •Product Focus (e.g., for a floral print): "Nature's Beauty, Reimagined." Body: "Our [Specific Flower Name] watercolor print isn't just a depiction; it's an infusion of elegance. Suzanne Simmons, with her rich background in fashion illustration, brings a unique grace to every petal. Add a touch of timeless artistry to your space with Rainy Day Illustrations."
• •Brand Story Snippet for Social Media/Ad: Image: A warm, inviting image of Suzanne's art or a lifestyle shot featuring a print. Text: "Every illustration tells a story – ours began over 50 years ago. Annie Niemann founded Rainy Day Illustrations to celebrate her mother Suzanne's remarkable journey as an artist. Now, you can bring that legacy of beauty and elegance into your home. #RainyDayIllustrations #ArtWithAStory #TimelessElegance"