Brand Tone

Heartfelt & Emotional, Creative & Artistic, Personal & Engaging, Empowering & Purpose-Driven, Playful & Quirky

Brand Values

• •Personalization & Uniqueness
• •Craftsmanship & Quality
• •Emotional Connection
• •Women Empowerment
• •Sustainability & Eco-consciousness
• •Customer Centricity
• •Community Building
• •Indian Heritage

Best Practices

• •Emphasize Emotion and Storytelling: Always connect the product to the emotion it evokes or the story it can tell. Use words that convey warmth, sentimentality, and connection.
• •Highlight "Handmade" and "Personalized": These are key differentiators. Consistently use terms like "handcrafted," "custom-made," "unique," "bespoke," and "made just for you" to reinforce these values.
• •Incorporate the "Empowerment" and "Sustainability" Angles (where appropriate): Subtly weave in messages about supporting women artisans and using eco-friendly practices. This adds depth and appeals to conscious consumers.
• •Maintain a Friendly, Engaging, and Slightly Playful Voice: Address the audience directly (using "you" and "your"). Use inviting language and don't be afraid to show personality, reflecting the "quirky crew of creators."
• •Use Consistent Terminology and Taglines: Reinforce brand identity by consistently using established brand phrases (e.g., "meaningful experiences," "fandom community," "celebrating India's rich heritage") and visually aligning with the brand's aesthetic (inspired by "rainbow on a canvas," vibrant colors).

Social Perception

Positive, Unique & Thoughtful, High Quality & Creative, Ethical & Supportive, Good Customer Service, Valued for Personalization

Copy Examples

• •Capture a moment that's written in the stars. ✨ Our custom star maps aren't just beautiful; they're a reminder of a day your universe changed forever. Gift a constellation of memories. #Rainvas #PersonalizedGifts #StarMap #UniqueGift #MadeWithLove
• •Adorn yourself with stories. Our 'Serene' collection, handcrafted by empowered women artisans in Gujarat, is more than just jewelry – it's a piece of art, a symbol of strength, and a celebration of heritage. Wear your values. #RainvasJewelry #Handmade #WomenEmpowerment #EthicalFashion #IndianCraftsmanship
• •This [Occasion], give more than just a gift. Give a piece of your heart. ❤️ Explore our world of personalized treasures, from custom-written songs that serenade your soul to miniature worlds that hold your biggest memories. Let's create something unforgettable, together. #RainvasGifts #MeaningfulGifting #FestiveCheer #PersonalizedJoy #CreativeKeepsakes
• •Your family, perfectly 'pegged'! These adorable, hand-painted peg dolls are a unique way to celebrate your loved ones. Each one crafted with love, capturing the essence of your special bond. It’s not just a gift, it's your family story, beautifully told. #Rainvas #PegDolls #FamilyGift #PersonalizedDecor #HandcraftedWithCare
• •At Rainvas, we believe a gift should be as unique as the person receiving it. Born from a passion for art and a desire to empower, we pour our hearts into crafting personalized treasures that spark joy and celebrate India's rich artisanal heritage. Join our community, and let's make memories, one handcrafted gift at a time. #RainvasStory #HandmadeWithPurpose #GiftTheExtraordinary