Brand Tone

Modern & Minimalist, Functional & Confident, Stylish & Contemporary, Aspirational & Premium, Understated

Brand Values

• •Functionality
• •Simplicity & Minimalism
• •Durability & Longevity
• •Relevance & Modernity
• •Responsibility (Sustainability)
• •Innovation
• •Inclusivity

Best Practices

• •Emphasize Simplicity and Clarity: Use concise language. Avoid jargon or overly technical terms unless explaining a specific product benefit. The message should be as clean as the product design.
• •Highlight Function with Style: Always connect the practical benefits (waterproof, durable) with the aesthetic appeal (modern, minimalist, stylish). Show how functionality enhances, rather than compromises, style.
• •Maintain a Confident and Understated Voice: Let the product's quality and design speak. The tone should be assured but not arrogant. Focus on the inherent value rather than overt selling.
• •Use Evocative Language Sparingly but Effectively: Words related to weather ("downpour," "elements," "storm"), urban environments ("city staple," "commute"), and design ("clean lines," "minimalist silhouette") can reinforce the brand identity.
• •Ensure Visual and Textual Harmony: The copy should always align with the minimalist, high-quality visual branding seen on the website and social media. This consistency reinforces the overall brand perception.

Social Perception

Stylish & Fashionable Rainwear, High Quality & Functional, Scandinavian Cool, Versatile, Good Investment (for some), Concerns

Copy Examples

• •Headline: Embrace the Elements. Effortlessly. Body: Our signature waterproof designs. Scandinavian simplicity meets functional innovation, keeping you stylishly protected, whatever the forecast.
• •Headline: Beyond the Raincoat. Body: Discover a world of contemporary outerwear and accessories. Designed for the journey, inspired by the city. Rains: Style that endures.
• •Headline: The Art of Staying Dry. Mastered. Body: Clean lines, considered details, and unwavering waterproof protection. Experience the Rains commitment to quality and minimalist design.
• •Headline: Weather Any Storm. Define Your Style. Body: Don't let the forecast dictate your day. Our unisex collection offers versatile, functional pieces for the modern individual. Explore Rains.
• •Headline: Consciously Crafted. Confidently Worn. Body: Fusing responsible practices with timeless design. Rains delivers enduring style and everyday utility, inspired by nature and urban life.