Brand Tone

Informative, Educational, Helpful, Supportive, Confident, Trustworthy, Eco-Conscious, Responsible, Accessible & Empowering

Brand Values

• •Protection & Preservation
• •Eco-Friendliness & Safety
• •Innovation & Quality
• •Ease of Use & Accessibility
• •Customer Satisfaction
• •American Made

Best Practices

• •Prioritize "Eco-Friendly" and "Safety": Always highlight the non-toxic, low VOC, and "safe for people, pets, and plants" aspects. This is a core value and a significant differentiator.
• •Empower the DIYer: Use language that builds confidence and assures homeowners they can achieve professional-level results with ease. Focus on simplicity of application and the support available (guides, customer service).
• •Be Informative and Benefit-Driven: Clearly explain *how* the products work (e.g., "penetrating," "invisible barrier") and the specific benefits they offer (e.g., "prevents mold and mildew," "resists stains," "protects from freeze-thaw damage").
• •Maintain a Confident, Trustworthy Voice: Back up claims with facts where possible (e.g., "up to 5 years of protection," "Micro-Lok technology"). Use language that conveys reliability and quality.
• •Show, Don't Just Tell: Incorporate visuals (before/afters, application shots) whenever possible in social media and website content to demonstrate effectiveness and ease of use, reinforcing the copy's message.

Social Perception

DIY-Friendly & Professional Quality, Eco-Conscious Choice, Generally Reliable, With Some Inconsistencies, Informative Resource

Copy Examples

• •Headline: Protect Your Weekend Projects & The Planet. Body: Don't let weather wear down your beautiful wood deck or new paver patio. Rainguard’s eco-friendly, low-odor sealers provide powerful, long-lasting protection that’s safe for your family, pets, and plants. Easy to apply, even easier to love. Seal it right, with Rainguard.
• •Headline: DIY Like a Pro. Protect Like a Shield. Body: Get contractor-grade results without the harsh chemicals. Rainguard Water Sealers offer advanced, non-toxic formulas that penetrate deep to guard against water damage, stains, and mildew. Preserve the beauty of your home, inside and out. Your projects deserve Rainguard.
• •Headline: Breathe Easy. Seal Strong. Body: Worried about VOCs and harsh fumes? Rainguard Water Sealers are your solution for a healthier home and lasting protection. Our water-based, eco-friendly formulas mean you can seal your concrete, brick, or wood surfaces with confidence. Effective, safe, and simple.
• •Headline: Your Home, Beautifully Protected. Naturally. Body: Keep your masonry, wood, and concrete looking its best for years to come. Rainguard’s innovative sealers create an invisible shield against the elements without altering the natural look of your surfaces. Made in the USA and trusted by homeowners for lasting, eco-safe defense.
• •Headline: Unleash the Power of Protection. Simply. Body: Tackling that sealing project yourself? Rainguard makes it easy. Our DIY-friendly sealers are designed for straightforward application and superior, eco-conscious protection. From driveways to decks, give your home the lasting defense it needs. Learn how with our easy online guides!