Brand Tone

Enthusiastic, creative, approachable, friendly, personal, and authentic, avoiding overly technical jargon.

Brand Values

• •Creativity and Artistry
• •Quality
• •Passion and Authenticity
• •Joy and Inspiration

Best Practices

• •Embrace Enthusiasm: Use positive and exciting language. Words like "vibrant," "magical," "joyful," and "stunning" align with the brand's colorful aesthetic.
• •Stay Personal and Approachable: Write as if you're talking to a fellow craft-loving friend. Use "we" and "I" to refer to the business and share personal anecdotes or behind-the-scenes insights.
• •Highlight the "Handmade" Aspect: Consistently remind customers that the products are hand-dyed in Australia. This is a key differentiator and adds value. Use phrases like "crafted in our Perth studio," "dyed by hand," and "a unique work of art."
• •Use Storytelling: Name your yarn colorways creatively and tell a small story about the inspiration behind them. This adds personality and a memorable touch that customers will connect with.
• •Be Visually Consistent: Ensure that the vibrant, clean, and joyful aesthetic of the photography on the website is carried across all social media platforms. The visual tone is just as important as the written one.

Social Perception

Highly positive; viewed as a high-quality, independent Australian dyer with a unique and desirable aesthetic, recommended by peers, and cherished by customers for beautiful colorways. The owner, Megan, is seen as a talented and creative force, adding significant value and credibility, bringing excitement and specialty to the craft market.

Copy Examples

• •Get ready to splash some color into your next project! 🎨 Introducing 'Cosmic Whispers' - a dreamy blend of lilac, mint, and starry speckles, hand-dyed with love here in Perth. Each skein is a unique work of art, ready to be transformed into your next masterpiece. Tap the link in our bio to bring this galaxy home! #RainbowsAndSprinklesYarn #AussieHandDyer #IndieYarn
• •Why just knit when you can knit with pure joy? Our 'Fiesta Funfetti' yarn is a party in a skein! Bursting with neon speckles on a soft, superwash merino base, this yarn is perfect for socks that dance, shawls that sing, and hats that demand a smile. Add a pop of handcrafted happiness to your stash!
• •Ever wonder how we get those perfect speckles? ✨ It's a little bit of magic, a lot of love, and a whole bunch of color! From our hands to yours, this is what makes every skein of Rainbows and Sprinkles yarn one-of-a-kind. What would you make with this colorway? Let us know in the comments! 👇 #YarnDyeing #HandmadeWithLove #CreativeProcess
• •Subject: ✨ Freshly Dyed & Ready For You! ✨ Hello lovely crafters! This week, we've been busy in the studio creating some truly magical colorways. From dreamy pastels to bold and bright neons, our latest batch of hand-dyed yarn is now available on the website. Treat yourself to something special and let your creativity shine!
• •Tired of boring yarn? 🌈 Your projects deserve the best! Discover Rainbows and Sprinkles, Australia's home of vibrant, hand-dyed yarn. Based in Perth, we create unique, high-quality colorways that will make your creations pop. Shop our collection now and support a local Aussie business! #KnitAustralia #CrochetLove #HandDyedYarn