Brand Tone

Vibrant & Enthusiastic, Supportive & Community-Oriented, Knowledgeable & Experienced, Friendly & Approachable, Passionate

Brand Values

• •Quality
• •Creativity & Inspiration
• •Customer Success & Collaboration
• •Expertise & Specialization
• •Passion for the Craft

Best Practices

• •Use Vibrant and Evocative Language: Incorporate words that reflect color, light, movement, and excitement (e.g., 'dazzle', 'shimmer', 'flow', 'vibrant', 'electric').
• •Embrace Enthusiasm: Use exclamation marks appropriately, positive adjectives, and a generally upbeat tone. Let your passion for the products and the arts shine through.
• •Spotlight Your Community: Regularly feature customer creations and testimonials. Use language that celebrates their talent and positions Rainbow Fabrics as a supportive partner.
• •Share Your Expertise Generously: Offer tips, advice, or insights related to fabric choice or care, reinforcing your knowledge without being overly technical or unapproachable.
• •Maintain a Friendly and Conversational Style: Even when conveying information, keep the language accessible and engaging, as if talking to a fellow creative or enthusiast.

Social Perception

Specialist Go-To, High-Quality Materials, Supportive of the Arts Community, Reliable & Established, Vibrant & Inspiring

Copy Examples

• •✨ Unleash your sparkle! ✨ Our brand new collection of iridescent mystique lycra has just landed. Perfect for that show-stopping leotard or dazzling stage costume. Dive into the rainbow and let your creativity shine! Shop link in bio! #RainbowFabrics #NewArrival #DanceCostume #PerformanceFabric #SparkleOn
• •Crafting performances for over 30 years! Rainbow Fabrics: Your trusted source for premium stretch and theatrical materials. Let our expertise bring your vision to life. Explore our collections.
• •WOW! 🤩 Check out this incredible creation by @[CustomerHandle] using our Firestarter Red spandex! We are obsessed! 🔥 Tag us in your Rainbow Fabrics makes for a chance to be featured! #MadeWithRainbowFabrics #CustomerSpotlight #DanceLife #CostumeDesign
• •Hello creators! 🌈 Get ready to add some serious flair to your next project. This week only, enjoy 15% off all our velvet fabrics! Soft, luxurious, and perfect for adding that touch of drama. Don't miss out!
• •Our 'Galaxy Gleam' four-way stretch lycra isn't just fabric; it's a second skin for performers. Designed for maximum flexibility, breathtaking shimmer under lights, and lasting durability wash after wash. Elevate your performance with a fabric that moves with you and dazzles the crowd.