Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Community-Focused, Informative, Helpful and Down-to-Earth.

Brand Values

• •Sustainability and Ethical Sourcing
• •Affordability and Value
• •Quality
• •Customer Focus and Community
• •Family Business Heritage
• •Variety and Discovery

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive language. Words like "beautiful," "gorgeous," "stunning," "amazing," "dreamy," and exclamation marks (used judiciously) can convey passion for the fabrics and sewing.
• •Champion Sustainability Clearly: Regularly and naturally weave in terms like "deadstock," "ethically sourced," "sustainable sewing," "planet-friendly," and "rescued fabric" to reinforce this core value. Explain *why* it's important (e.g., "reducing waste," "giving fabric a new life").
• •Foster Community Spirit: Actively invite interaction (e.g., "What would you make?", "Tag us!"). Use inclusive language like "sewing family," "our community," and "together." Showcase customer projects regularly.
• •Keep it Approachable and Friendly: Use a conversational tone, as if talking to a fellow sewing enthusiast. Avoid overly technical jargon unless explaining a specific fabric benefit. Simple, clear language is key. The family-run aspect can be subtly referenced to enhance this.
• •Highlight Value and Uniqueness: Emphasize the benefit of getting high-quality or designer fabrics at affordable prices due to the deadstock model. Stress the limited availability of certain fabrics to create a sense of unique opportunity ("when it's gone, it's gone!").

Social Perception

Trusted Source for Unique and Affordable Fabrics, Ethical and Sustainable Choice, Friendly and Welcoming, Community Hub, Reliable Family Business, A Treasure Trove.

Copy Examples

• •Instagram Post (New Arrivals): Hello Sunshine! ☀️ Fresh deadstock just landed, and it's bursting with colours that'll make your next project sing! 🎶 From dreamy viscoses to crisp cottons, we're helping you sew sustainably without compromising on style (or your budget!). Swipe to peek at these beauties and tell us what you'd make! #RainbowFabrics #DeadstockDreams #EthicalSewing #NewInFabrics #SewYourStyle
• •Website Banner (Sale Promotion): Unlock Your Creativity for Less! Our latest curated collection of ex-designer deadstock is now on sale. Beautiful fabrics, kind to the planet, and even kinder to your wallet. Let's make something amazing together! Shop the sale now. [Link]
• •TikTok Video Intro (Showcasing a Fabric): *(Upbeat music, quick cuts of fabric)* Spotted: this incredible [Fabric Type e.g., floral linen] deadstock! 🤩 Imagine the [Type of Garment e.g., breezy summer dress] you could create! Ethically sourced, totally unique, and waiting for your magic touch. Link in bio to snag yours before it’s gone! #FabricHaul #SustainableStyle #SewingTikTok #RainbowFabricsKilburn #Dressmaking
• •Email Newsletter Snippet (Community Spotlight): Your Makes Amaze Us! ✨ We're so inspired by the incredible garments our Rainbow Fabrics family has been creating. This week, check out @[CustomerInstagramHandle]'s stunning [Project Type] using our [Fabric Name]! Want to be featured? Tag us @rainbowfabrickilburn! Keep those needles flying and the creativity flowing! #WeLoveOurCustomers #SewingCommunity #MadeWithRainbowFabrics
• •Product Description (Focus on Value & Sustainability): Meet your next obsession: a gorgeous [Fabric Type, e.g., Italian Wool Suiting] deadstock, rescued from going to waste! Perfect for [Suggested Garments, e.g., chic blazers or tailored trousers], this fabric offers designer quality and a clear conscience. Limited metres available – because when it’s gone, it’s truly gone! Sew sustainably, beautifully, and affordably with Rainbow Fabrics.