Brand Tone

Empathetic, informative, supportive, and thoughtful. Approachable and trustworthy.

Brand Values

• •Mental Well-being
• •Self-Reflection and Growth
• •Quality and Thoughtfulness
• •Croatian Origin/Local Craftsmanship
• •Trustworthiness

Best Practices

• •Use empathetic and supportive language.
• •Incorporate the benefits of journaling and mental well-being in a clear, concise way.
• •Highlight the Croatian origin and craftsmanship.
• •Maintain an informative yet approachable tone.
• •Incorporate customer testimonials to build trust and credibility.

Social Perception

Rainbow Duga is perceived as a helpful, high-quality, trustworthy, and innovative brand that provides valuable tools for improving mental health and personal growth through thoughtfully designed journals.

Copy Examples

• •Discover Rainbow Duga Journals – Croatian-designed tools for stress relief and self-discovery.
• •Reduce stress and anxiety with our Anti-stress Journal, designed with CBT principles to improve your mental well-being.
• •Our Mental Health Journal is your companion for self-reflection and personal growth. Created in Croatia with love ❤️.
• •We: 30 Days of Love - Strengthen your relationship with our journal for couples, designed to foster communication and understanding.
• •Feeler - Help your children understand their emotions with our Journal for Children, a fun and educational tool for emotional well-being.