Brand Tone

Artistic & Appreciative, Community-Oriented & Welcoming, Personal & Passionate, Trustworthy & Established, Helpful & Customer-Centric

Brand Values

• •Artistic Expression & Craftsmanship
• •Individuality & Uniqueness
• •Quality & Integrity
• •Community & Connection
• •Passion for Art & Jewelry
• •Customer Satisfaction

Best Practices

• •Emphasize 'Art' and 'Handmade': Consistently use terms that highlight the artistic nature, craftsmanship, and uniqueness of the jewelry. Words like 'artisan,' 'handcrafted,' 'designer,' 'unique,' 'one-of-a-kind,' 'curated,' and 'artistic merit' should be staples.
• •Share the Story: Weave in the history of the store, the passion of the owners (Jim and Dorothy), and their connection to the Folsom community. Personal anecdotes or artist spotlights can reinforce the personal, passionate, and community-oriented tone.
• •Maintain a Warm and Welcoming Voice: Whether in product descriptions, social media captions, or customer service interactions, the language should be inviting, friendly, and approachable, reflecting the positive in-store experience.
• •Be Authentic and Transparent: Speak genuinely about the jewelry, the artists, and the store's values. If addressing issues like the 'Rainbow Bridge' name confusion, do so clearly and helpfully, reinforcing trustworthiness.
• •Focus on Connection and Expression: Frame jewelry not just as an accessory, but as a form of self-expression, a piece of art that connects with the wearer on an emotional level, or a way to mark special moments – reflecting how their long-term customers feel.

Social Perception

Highly Regarded Local Institution, Source of Unique & Beautiful Items, Friendly & Knowledgeable Owners/Staff, Trusted & Loyal Following, Artistic & Inspiring

Copy Examples

• •Discover jewelry as unique as you are. For over 45 years, Rainbow Bridge Jewelers has been Folsom's home for handcrafted artistry and timeless designs. Explore pieces that tell a story.
• •Own a piece of Folsom artistry. This exclusive [Pendant/Ring/Bracelet] is meticulously handcrafted by our co-founder, Jim Kelly, blending [mention specific materials/style, e.g., sterling silver with a vibrant turquoise] into a design that's both powerful and elegantly whimsical. Available only at Rainbow Bridge Jewelers.
• •More than a jewelry store, we're a celebration of art and community. Founded in 1978 by artist Jim Kelly, and curated with passion by Dorothy Cormack, Rainbow Bridge Jewelers brings you a world of unique, handmade treasures. We believe in the power of art to enrich the soul and are proud to be a part of the vibrant Historic Folsom.
• •Welcoming the incredible talent of [Artist's Name] to our Rainbow Bridge family! ✨ Each piece is a testament to [mention artist's unique style/inspiration, e.g., nature's delicate beauty, bold geometric forms]. Find your next conversation starter in-store or online. #ArtisanJewelry #UniqueDesigns #ShopLocalFolsom #HandmadeJewelry
• •Artistry You Can Wear: New Arrivals & Timeless Treasures from Rainbow Bridge Jewelers