Brand Tone

Professional, expert, and client-centric, emphasizing direct, informative, formal, and strategically focused communication, while also being encouraging and reassuring.

Brand Values

• •Quality and Expertise
• •User-Experience (UX) Centricity
• •Value Generation
• •Agility and Performance
• •Long-Term Partnership

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that defines your voice. For example: "We are Professional, not Corporate. We are Expert, not Arrogant. We are Helpful, not Overly Casual." This helps all writers understand the nuances.
• •Prioritize "Value" and "User" in Messaging: Consistently use keywords like "value," "user experience," "quality," and "performance." This reinforces your core values and what clients can expect from working with RAINBOW.
• •Create a Centralized Style Guide: Document your brand's tone, preferred terminology (e.g., "Shopify Expert" vs. "Shopify developer"), and formatting rules. This guide ensures that all content, from website copy to social media posts, is aligned.
• •Use Case Studies and Data to Demonstrate Expertise: Instead of just claiming expertise, prove it. Regularly publish case studies that detail the problem, your solution, and the results (e.g., "Increased conversion by 15% through UX redesign"). This aligns with your expert tone.
• •Adapt Tone Formality to the Platform: While the core brand voice remains professional, the tone can be adapted. For example, LinkedIn communication should be more formal and business-oriented, while an Instagram caption can be slightly more engaging and visually-focused, without losing the professional essence.

Social Perception

Perceived as a reliable, competent, and high-quality service provider, recognized as a specialized expert in the e-commerce field, particularly for Shopify, and capable of delivering results that align with client visions.

Copy Examples

• •Expert Shopify Partner for Value-Driven E-Commerce. We build high-performance, user-centric online stores that drive growth for your business. Your project is in good hands.
• •Since 2005, RAINBOW has been a trusted web and e-commerce partner for businesses across France. As the first Shopify Expert agency in the country, our Opquast-certified team is dedicated to a quality-driven approach, ensuring every project we undertake delivers a powerful user experience and measurable value. We specialize in migrating, creating, and optimizing Shopify stores that become strategic assets for our clients.
• •Proud to launch the new e-commerce platform for [Client Name]! Our focus was on creating a seamless user experience (UX) to enhance customer engagement and drive sales. This project showcases our commitment to quality web development and strategic design on the Shopify Plus platform. #AgenceWeb #ShopifyExpert #UXdesign #Ecommerce #MadeInLyon
• •Is your e-commerce store underperforming? At RAINBOW, we transform websites into powerful sales tools. As certified Shopify Experts, we specialize in technical optimization, UX/UI redesign, and seamless migrations to create sites that your customers will love and trust. Let's discuss how we can generate more value for your business. Contact us for a strategic consultation.
• •"High-quality work that perfectly reflects our vision." This is what our clients say about our work. At RAINBOW, we believe in building strong partnerships to achieve outstanding results. Discover how our expertise in Shopify and user-centric design can elevate your brand.