Tono de Marca

Creative, Passionate, and Modern. Expressive and personal, conveying a sense of passion for handmade designs and turning imagination into tangible art. Modern and direct, enthusiastic about its niche and serious about craftsmanship, speaking directly to a generation valuing personal expression and unique aesthetics.

Valores de Marca

• •Personal Expression: The brand champions the idea of transforming personal ideas into functional art and allows co-creation of designs.
• •Craftsmanship: Emphasizes that products are "handcrafted" and "designed in-house," highlighting a commitment to quality and a hands-on approach.
• •Functional Art: Aims to make art "both accessible and functional," positioning products as more than decor but as conversation starters, keepsakes, and expressions of personal style.

Mejores Prácticas

• •Speak the Language of Your Community: Use terms and references that resonate with anime fans and tech enthusiasts. Show that you are a part of the culture, not just selling to it.
• •Emphasize Craft and Passion: Always highlight that products are "handcrafted," "designed in-house," and born from a "passion for design." This reinforces the value of craftsmanship over mass production.
• •Focus on Expression, Not Just a Product: Frame your products as tools for personal expression. Use words like "your vibe," "your world," and "your style" to make the customer the hero of the story.
• •Keep it Modern and Aspirational: Use a confident, modern, and slightly edgy tone. Avoid overly formal or corporate language. The brand is about creating a cool, personalized space, and the copy should reflect that.
• •Be Direct and Functional: While the tone is creative, it should also be clear and direct. Explain what the product is and how it enhances the user's daily life, making art "accessible and functional."

Percepción Social

Niche and Expressive. Targets a specific community of anime fans, tech enthusiasts, and individuals passionate about customizing their personal spaces. Perceived as a unique and creative outlet for those seeking personalized and pop-culture-themed accessories, a specialized creator in a market that values originality and fandom.

Ejemplos de Copy

• •Your setup is your canvas. Make it a masterpiece. Our latest drop, inspired by [Anime Name], is designed in-house to bring your world to life. Every keypress just got more legendary. #RainArt #KeyboardRug #AnimeSetup
• •Your Fandom, Your Design. From pop culture icons to your own sketches, we'll co-create a handcrafted keyboard rug that’s 100% you. Turn your desk into a world of its own.
• •Ready for a new vibe? The new Rain Art collection just landed. We've been busy turning imagination into tangible art with handcrafted desk decor that expresses your inner world. Explore the new designs—made for creators, by creators.
• •This isn't just a keyboard rug; it's a statement piece. Handcrafted with care and designed from your vision, it’s a functional work of art made to start conversations. Let's build a visual space that’s uniquely you, one thread at a time.
• •(Text on screen): "Stop using boring desk mats." (Voiceover): "Your space deserves personality. At Rain Art, we handcraft keyboard rugs that turn your setup into a vibe. From iconic anime to your own custom ideas, we make art you can use every day. What will your desk say about you?"