Brand Tone

Nostalgic, Appreciative/Enthusiastic, Informative/Educational, Quality-focused, Polite and traditional

Brand Values

• •Heritage Preservation
• •Authenticity & Quality
• •Artistic Appreciation
• •Nostalgia & Connection
• •Customer Satisfaction

Best Practices

• •Embrace Nostalgia: Consistently use language that harks back to the "golden age of travel," invoking a sense of wonder and wistfulness. Words like "classic," "timeless," "iconic," "heritage," and "journey back" can be effective.
• •Highlight Authenticity and Quality: Always mention the high-quality printing process, the art paper used, and the faithfulness of the reproductions to the original artworks. This reinforces trust and the value proposition.
• •Be an Enthusiastic Expert: Share interesting historical facts, artist details, or the story behind a particular poster. This positions the brand as knowledgeable and passionate, not just a retailer.
• •Maintain a Respectful and Slightly Formal Voice: While friendly, the tone should remain professional and respectful of the artwork and its history. Avoid overly casual slang or modern internet colloquialisms that might clash with the vintage theme.
• •Visual Storytelling Complemented by Words: Ensure the copy enhances the visual appeal of the posters. Descriptions should paint a picture and evoke the feelings associated with the destinations and the era, supporting the primary visual message of the artwork.

Social Perception

Specialist/Niche Provider, Trusted for Quality, Evocative of a Bygone Era, Appeals to Collectors and Decorators, Respectful of History

Copy Examples

• •Headline (Website/Social Media): "Step Back in Time: Own a Piece of Railway History. Explore Our Authentic Vintage Poster Reproductions."
• •Product Description Snippet: "Journey to the majestic Scottish Highlands with this stunning LNER reproduction by [Artist Name]. Originally designed in [Year], its vibrant colours and iconic imagery capture the golden age of travel. Printed on premium art paper for lasting beauty."
• •Social Media Post (Facebook/Twitter): "Remember the thrill of steam? This classic [Railway Company] poster for [Location] perfectly evokes that bygone era of adventure. A beautiful reminder of Britain's rich railway heritage. #VintagePosters #RailwayArt #TravelHistory"
• •Email Marketing Subject Line: "Rediscover the Golden Age of Travel | New Arrivals at Railway Posters"
• •About Us Snippet: "At Railway Posters, we're passionate about preserving the captivating artistry of vintage railway advertising. Each reproduction is crafted with care, ensuring you receive a piece that truly honours the original masterpiece and the artists who brought them to life."