Brand Tone

Friendly, Approachable, Community-Oriented, Passionate, Knowledgeable, Authentic, Down-to-Earth, Nostalgic/Heritage-Focused, Enthusiastic, and Upbeat

Brand Values

• •Quality Craftsmanship: Dedication to brewing high-quality, flavourful beers.
• •Community Focus: Actively participating in and supporting the local St. Thomas community.
• •Local Heritage: Celebrating and preserving the railway history of the region.
• •Customer Experience: Creating a welcoming and enjoyable atmosphere for patrons.
• •Authenticity: Being true to their roots and passion for brewing.
• •Local Sourcing (implied): Often highlighting local aspects, suggesting a value for supporting local producers where possible.

Best Practices

• •Embrace Local Language & References: Continue to weave in references to St. Thomas, railway history, and local landmarks or slang (if appropriate). This reinforces the "community-oriented" and "heritage-focused" aspects of the tone. For example, using phrases like "All aboard!" or "Keeping St. Thomas on track."
• •Prioritize Friendliness & Approachability: Use conversational language. Address the audience directly (e.g., "you," "your"). Avoid overly technical jargon unless explaining a specific brewing process in an accessible way. Ask questions to encourage engagement.
• •Show, Don't Just Tell, Your Passion: Instead of saying "we're passionate about beer," describe the care that goes into a brew, the excitement of a new release, or the sensory details of a tasting. Let the enthusiasm shine through the descriptions.
• •Maintain Authenticity: Be genuine in your communications. If you make a mistake, own it. Share behind-the-scenes glimpses that show the real people and processes at the brewery. This builds trust and reinforces the "down-to-earth" feel.
• •Be an Active Community Voice: Regularly share and engage with content from other local businesses, community groups, and customers. This isn't just about broadcasting your own message but about being part of the larger St. Thomas conversation, reinforcing your "community-oriented" value and tone. Respond to comments and messages promptly and with the established friendly tone.

Social Perception

Positive: Overwhelmingly, Railway City Brewing Company is viewed positively by its customers and the local community. Local Gem/Staple: Seen as an important part of the St. Thomas community and a go-to spot for craft beer enthusiasts. High-Quality Products: Their beers are generally well-regarded for taste and variety. Great Atmosphere: The taproom and patio are frequently praised as enjoyable spaces. Community-Minded: Recognized for their involvement in local events and initiatives. Strong Local Identity: The connection to railway history resonates well and gives the brand a unique character.

Copy Examples

• •Instagram Post (New Beer Release): All aboard the flavour train! 🚂 Our NEW [Beer Name] Hazy IPA has just pulled into the station. Packed with [adj.] hops and a [adj.] finish, it's the perfect pint to welcome the weekend. Stop by the taproom and grab yours before it departs! #RailwayCityBrewing #StThomasProud #CraftBeer #NewRelease #HazyIPA
• •Facebook Event Promotion: Get ready to tap your feet! 🎶 Join us this Saturday at 7 PM for live music from the amazing [Band Name] right here on our patio. Good tunes, great brews, and even better company – what more could you ask for? Tag a friend who needs a night out! #RailwayCityEvents #LiveMusicStThomas #SupportLocal #CraftBeerPatio
• •Website Banner (Seasonal Offer): Taste the Season at Railway City! 🍂 Our [Seasonal Beer Name] is back, brewed with [key ingredients] to capture the cozy flavours of fall. Perfect for sharing with friends or savouring solo. Order online or visit our taproom! #FallBrews #RailwayCity #StThomasOntario
• •Twitter Post (Community Shoutout): Huge thanks to everyone who came out to support [Local Charity Event] last weekend! We loved being a part of it and are so proud of our amazing St. Thomas community. Cheers to making a difference together! #CommunitySpirit #StThomas #RailwayCityGivesBack
• •Product Description (Online Store): Dead Elephant Ale: Our flagship IPA isn't just a beer; it's a nod to St. Thomas legend Jumbo the Elephant. Expect a bold hop aroma, a rich golden hue, and a refreshingly bitter finish that has made it a local favourite for years. Take a sip of history. ABV: 6.5% | IBU: 55