Tono de Marca

professional, reassuring, and scientific

Valores de Marca

• •Quality and Purity
• •Scientific Efficacy
• •Transparency and Trust
• •Customer Well-being and Satisfaction
• •Accessibility

Mejores Prácticas

• •Lead with Science, Reassure with Quality: Always ground product benefits in scientific facts (e.g., "60 billion CFU," "delayed-release"). Follow up immediately with reassuring statements about quality, purity, and testing (e.g., "additive-free," "laboratory-tested").
• •Maintain a Professional & Clinical Tone: Avoid overly casual or exaggerated language. Use precise, informative terms that build trust and authority. Refer to ingredients by their proper names and explain their function clearly.
• •Emphasize Transparency: Be open about your processes. The FAQ page's explanation of the EU Health Claims Regulation is a great example. Continue this by explaining why certain ingredients are chosen or why a specific manufacturing process is used.
• •Focus on Empowerment Through Knowledge: Frame the narrative around giving customers control over their health. Use phrases like "Understand your body," "Support your system," and "Make an informed choice." Encourage customers to research and learn, positioning the brand as a trustworthy partner in their health journey.
• •Use Testimonials to Humanize the Benefits: While the brand's copy should remain scientific, leverage customer reviews to provide the relatable, human element. Integrate direct quotes from satisfied customers into product pages to bridge the gap between clinical data and real-world results.

Percepción Social

largely positive

Ejemplos de Copy

• •Purity in, Power out. Experience the rigorously tested, German-made difference of Raibu Health supplements.
• •Your gut is your foundation. Support it with our scientifically formulated probiotic, featuring 25 distinct bacterial strains and prebiotic inulin, delivered in a delayed-release capsule for maximum efficacy. Take control of your digestive wellness.
• •Feeling Stressed? Find Your Calm with Our Organic Ashwagandha.
• •Transparently Sourced. Scientifically Formulated. Naturally Effective. That's the Raibu promise.
• •Why do we use enteric-coated capsules? Because what's inside matters. We ensure our high-potency probiotics survive the journey to your gut where they're needed most. #ScienceOfWellness #RaibuHealth #GutHealth