Brand Tone

Sophisticated, Trustworthy, Fashion-Forward, Conscious, Polished

Brand Values

• •Authenticity
• •Quality
• •Sustainability
• •Curation & Expertise
• •Trust & Reliability
• •Fashion Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Sophisticated, Trustworthy, Fashion-Forward, Conscious, Polished) and provide clear examples of "do's and don'ts" for all writers. Include preferred terminology and phrases (e.g., "pre-owned," "curated," "authentic," "sustainable luxury" vs. "used," "second-hand stuff").
• •Prioritize Quality & Authenticity in Language: Just as the products are meticulously inspected, the copy should be error-free, well-structured, and accurately reflect the item's details and brand heritage. Use precise language when describing materials, condition, and designer specifics.
• •Emphasize Sustainable Luxury: Weave in the message of circular fashion and conscious consumption naturally within product descriptions and broader communications. Highlight how choosing pre-owned contributes to a more sustainable fashion ecosystem without sacrificing style or quality.
• •Maintain Visual-Verbal Cohesion: Ensure the copy complements the high-quality, polished imagery used on the website and social media. The language should evoke the same sense of aspiration and sophistication as the visuals.
• •Train and Review: Ensure anyone creating content for RAGTAG GLOBAL understands the brand voice. Implement a review process for copy to catch inconsistencies and ensure it aligns with the established tone and values before publication. Regularly revisit and update the voice guide as the brand evolves.

Social Perception

A reputable and reliable source for authentic pre-owned designer fashion. A leader in the Japanese second-hand luxury market, with a growing global online presence. A destination for finding unique and high-quality pieces from a wide range of coveted brands. An advocate for sustainable fashion practices. Professional and knowledgeable in its field.

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Timeless Luxury, Reimagined. Discover curated pre-owned designer fashion at RAGTAG GLOBAL. Authenticity guaranteed."
• •Instagram Caption (Showcasing a specific item): "The iconic [Brand Name] [Item Name], meticulously inspected and ready for its next chapter. Elevate your style sustainably. #RAGTAGGlobal #LuxuryResale #[BrandName]"
• •Email Marketing Subject Line: "New Arrivals: Rare Finds from Chanel, Comme des Garçons & More | RAGTAG GLOBAL"
• •About Us Snippet (Website): "At RAGTAG GLOBAL, we believe in the enduring value of exceptional design. We expertly curate and authenticate pre-owned luxury, making sustainable style accessible to fashion lovers worldwide."
• •Facebook Post (Promoting a seasonal edit): "Refresh your wardrobe with our Spring Edit. Handpicked designer pieces that blend timeless appeal with contemporary style. Shop consciously, dress impeccably. Link in bio."