Brand Tone

specialized, artistic, and assertive

Brand Values

• •Artisanal Craftsmanship & Quality
• •Avant-Garde & Unique Design
• •Sustainability & Slow Fashion
• •Functionality & Utility
• •Exclusivity & Individuality

Best Practices

• •Lead with Artistic and Evocative Language
• •Always Reinforce Quality and Origin
• •Balance the Avant-Garde with Functionality
• •Use Niche-Specific Terminology
• •Maintain a Confident and Exclusive Tone

Social Perception

high-end, niche, and authentic brand

Copy Examples

• •Fabric becomes gesture. Our new collection, 'Threadfall,' is a study in fluid silhouettes and contrasting textures. Each piece is sculpted, stitched, and layered to hold shape, memory, and motion. Designed for those who dress with meaning. Discover the collection. Link in bio.
• •Headline: Engineered for the Urban Explorer. Body: The Arakion Asymmetric Hoodie is not just a garment; it's an extension of your environment. Crafted from heavyweight 300gsm cotton with functional thumbholes and an ergonomic fit. Made in England for uncompromising quality and performance. Shop now.
• •Move without restriction. The Hattori Harem Ninja Pants are meticulously constructed from 15oz denim to offer both structure and freedom. Featuring a dramatic drop-crotch silhouette and tapered leg, these pants are a statement in avant-garde utility. Each pair is handmade in our UK studio to ensure a perfect balance of form and function.
• •On-screen text: The art of the drape. // Sculpted silhouettes. // Made to be lived in. Caption: Our Shadow Hooded Cloak in motion. Crafted to create a powerful, fluid silhouette that reshapes with every step. #darkwear #avantgardefashion #techwear #slowfashion #madeinuk
• •Subject: Back in Limited Supply: The Krypt V2 Asymmetric Tee Body: By demand, a limited run of the Krypt V2 Asymmetric Draped T-Shirt is now available. Woven from breathable bamboo fabric, its signature draped form offers a unique silhouette that is both fluid and versatile. Secured by those who act decisively. Don't miss your chance to own this essential piece.