Tono de Marca

authentic, passionate, and mystical

Valores de Marca

• •Authenticity and Integrity
• •Knowledge and Education
• •Passion and Spirituality
• •Quality

Mejores Prácticas

• •Embrace the Mystical and Historical: Continue to use language that evokes a sense of ancient wisdom and magic. Incorporate storytelling and references to Viking and pagan lore to enrich the brand narrative.
• •Prioritize Authenticity and Transparency: Always be open about the sourcing and nature of your products. The "In Ragnar We Trust" ethos is a powerful asset that should be consistently reinforced.
• •Educate and Empower: Position your content not just to sell, but to inform. Share your knowledge through blog posts, detailed product descriptions, and social media content that empowers customers to understand and use their crystals.
• •Maintain a Passionate and Personal Voice: Let the founder's passion shine through. Use "I" and "we" to create a more personal connection with your audience and share the story behind the brand.
• •Engage with the Community: Foster a sense of belonging among your followers. Respond to comments and questions with warmth and expertise, and encourage user-generated content to build a stronger tribe around your brand.

Percepción Social

The general perception of RagnarsRocks is highly positive. Customers often praise the brand for the authenticity and quality of its products, with many 5-star reviews on Etsy. The brand is seen as a trustworthy and reliable source for crystals and Viking-inspired jewelry. The personal narrative of the founder resonates with customers, fostering a sense of connection and trust. The active and engaging presence on multiple social media platforms, including TikTok and Pinterest, further strengthens its community and positive image.

Ejemplos de Copy

• •Forge your path with our new collection of ancestral jewels. Each piece is handcrafted, echoing the sagas of old and imbued with the spirit of ancient Norse warriors.
• •Ground your spirit and shield your energy. Our ethically sourced Black Tourmaline is more than a stone; it is a guardian for your journey.
• •Behold the mesmerizing fire of this Labradorite sphere. A stone of magic and curiosity, it awakens your inner spirit and strengthens your intuition. What journeys will it inspire for you?
• •In a world of imitation, find your truth. At RagnarsRocks, we honor the old ways, offering only authentic, ethically sourced crystals and mystical tools. Begin your journey with us. #InRagnarWeTrust
• •The whispers of ancient stones call to you. This week only, receive a complimentary Clear Quartz point with any purchase, and amplify the energy of your collection.