Brand Tone

Friendly, Welcoming, Passionate, Quality-Focused, Community-Centric, Family-Oriented, Authentic, Down-to-Earth, Relaxed, and Casual

Brand Values

• •Quality
• •Community
• •Family
• •Authenticity/Heritage
• •Customer Experience
• •Freshness

Best Practices

• •Embrace "Community-Centric" Language: Always speak to and about the Raglan community. Use inclusive language ("your local," "we're all about Raglan") and highlight connections to local events or artisans if applicable.
• •Show, Don't Just Tell, Quality: Instead of just saying "good coffee," briefly mention the fresh roasting process, the specific Miller's blend, or the passion involved, just as the website does. This adds authenticity to quality claims.
• •Keep it Friendly and Approachable: Use contractions (like "we're" and "it's"), ask questions in social media captions, and maintain a conversational style. Avoid overly formal or corporate jargon. The tone should feel like talking to a friendly local.
• •Highlight the Unique "Garden Club" Experience: Weave in details about the container, the courtyard, the sandpit, or watching the coffee being roasted. This differentiates the brand and reinforces the relaxed, unique atmosphere.
• •Stay Authentic and Passionate: Let the genuine love for coffee and the Raglan lifestyle shine through. Share the Miller family's involvement and their dedication to the craft. This builds trust and a stronger connection with customers.

Social Perception

Positive: Customers consistently praise the quality of the coffee, describing it as "excellent," "best coffee, hands down," and their "favourite." Appreciation for the Venue: The Raglan Garden Club is seen as a unique and pleasant spot, with mentions of great service and a good vibe. The container setup and roasting on-site are perceived as special. Loyal Customer Base: Many reviewers indicate repeat purchases and a long-term preference for Miller's Coffee. Local Gem: It's recognized as a key part of Raglan's local coffee culture.

Copy Examples

• •Headline: Your Raglan Coffee Ritual Starts Here. Body: Kick back at the Garden Club, where the Miller's beans are roasting, and the vibe is always friendly. Seriously good coffee, fresh from our family to yours.
• •Social Media Post: Sun's out, courtyard's open! ☀️ Bring the kids (we've got a sandpit!) and enjoy a perfect Miller's brew. Taste why Raglan locals call us their favourite. #RaglanGardenClub #MillersCoffee #CommunityLove
• •Product Description (for coffee beans): The legendary Miller's Espresso Blend, roasted right here in Raglan at our Garden Club. A taste of local passion, delivered fresh for your home brewing pleasure. Consistent quality, cup after cup.
• •About Us Snippet: We're the Millers, and coffee is our craft. At the Raglan Garden Club, we pour our hearts into every roast, creating a space where community, family, and amazing coffee come together.
• •Promotional Text: Escape the everyday. Find your new favourite coffee spot at the Raglan Garden Club – a little container of joy, big on flavour and Raglan charm. Watch the roast, sip the best.