Brand Tone

Professional and Authoritative, balanced with Friendly and Helpful. The language is direct, solution-oriented, and builds confidence.

Brand Values

• •Expertise and Specialization
• •Quality and Reliability
• •Customer Trust and Transparency
• •Problem Solving
• •Adaptability and Growth

Best Practices

• •Lead with Expertise: Always start communications (especially technical advice or service descriptions) from a position of authority. Use phrases like "As specialists," "With our advanced diagnostics," or "Our experienced technicians."
• •Translate Technical to Tangible: While it's important to be technical, always translate the jargon into a customer benefit. Instead of just saying "We test common rail injectors," add "…to restore your vehicle's fuel efficiency and power."
• •Amplify Customer Voice: Regularly use positive customer testimonials in marketing materials. This validates the brand's claims of being friendly, honest, and helpful in an authentic way.
• •Maintain a Helpful & Approachable Tone in All Interactions: Whether responding to a Facebook comment, an email inquiry, or a phone call, the tone should be consistently helpful and clear, avoiding overly technical language unless the customer is also technical.
• •Emphasize Partnerships and Guarantees: Consistently mention the partnership with Avalon Automotive and the Bosch Car Service Nationwide Warranty. This reinforces values of reliability, comprehensive service, and customer peace of mind.

Social Perception

Highly Competent and Knowledgeable; Helpful and Approachable; Honest and Fair; Professional and Efficient.

Copy Examples

• •Is your diesel engine losing power or running rough? Don't guess, get answers. As New Zealand's diesel fuel injection specialists, we have the diagnostic tools and expertise to pinpoint the problem and get you back on the road, fast. From transport fleets to 4WDs, we’re here to help. Call us today.
• •Expert Diesel Solutions. Nationwide. We test, repair, and supply diesel fuel injectors, pumps, and turbochargers for all applications. With over 20 years of specialist experience, we provide solutions you can trust. Guaranteed.
• •Raglan Diesel | Hamilton's Trusted Diesel Specialists | Official Bosch Service Centre | We Fix What Others Can't. Injectors, Turbos & DPF Cleaning. Nationwide Warranty. Get a Quote!
• •Blocked DPF robbing your vehicle of performance and efficiency? Our professional, off-vehicle DPF cleaning service restores your system to peak condition. We ensure your vehicle meets emission standards and runs smoothly. Protect your engine and your investment.
• •'They did a good job even cleaned engine & all under budget Thanks guys.' - Rob (via Google). We're not just about fixing parts; we're about providing honest, high-quality service that builds lasting trust. Experience the Raglan Diesel difference.