Brand Tone

Elegant, Evocative, and Sincere

Brand Values

• •Heritage & Craftsmanship
• •Sustainability & Ethical Practices
• •Timeless Elegance & Modernity
• •Female Empowerment & Inclusivity
• •Authenticity & Storytelling

Best Practices

• •Lead with Emotion, Support with Detail
• •Emphasize the 'Why' Behind the 'What'
• •Use a Refined and Graceful Vocabulary
• •Weave a Narrative Across All Channels
• •Speak to the "Modern Muse"

Social Perception

Highly positive, portraying integrity and artistic vision. Perceived as an emerging leader in Indian prêt-à-porter, lauded for slow fashion, sustainability, and preserving Indian craftsmanship. Founder is seen as passionate and visionary, with industry recognition.

Copy Examples

• •More than just an outfit, it’s a story woven in threads of gold and dyed in the hues of a Jaipur sunset. Our new 'Surya' Lehenga isn’t made for just an occasion; it’s crafted for the memories you’ll create in it. Each swirl of the skirt tells a tale of heritage, handcrafted with love and intention. Step into a timeless tradition. #RagaviJaipur #HandcraftedHeritage #SlowFashion
• •Fashion that feels good, and does good. At Ragavi, we believe in beauty that is kind to the earth and to the hands that create it. Our latest collection of cotton suit sets is made with chemical-free dyes and a commitment to fair wages for our artisans. Wear your values. #Ragavi #SustainableStyle #EthicalFashion
• •Introducing 'The Monsoon Bloom' Collection. Inspired by the quiet poetry of the first rain on Rajasthani soil. Discover elegant silhouettes, soft hues, and the gentle touch of hand-painted botanicals. This isn’t just clothing; it’s a feeling. #RagaviJaipur #NewArrivals #ArtisanalFashion
• •From morning meetings to evening chai, our 'Aahana' Kurta moves with you. Crafted from breathable, handblock printed cotton, it’s the essence of effortless elegance. Designed for the woman who does it all, and does it with grace. #IndianWear #EverydayElegance #RagaviStyle
• •Watch the magic unfold. The twirl of our 'Dil Sharifa' organza lehenga is a dance of contemporary design and timeless craft. Every detail, from the delicate embroidery to the hand-dyed dupatta, is a celebration of you. Feel the story. #LehengaLove #MadeInIndia #Ragavi