Brand Tone

Confident, Quality-Focused, Appreciative

Brand Values

• •Quality & Craftsmanship
• •Functionality & Convenience
• •Customer Satisfaction
• •Trust via Transparency
• •Originality

Best Practices

• •Emphasize the lamp's unique craftsmanship and design as 'Original'.
• •Highlight the convenience and portability of the wireless and rechargeable features.
• •Showcase customer testimonials that praise the aesthetic appeal and quality.
• •Address potential confusion with Ferrero's Raffaello by clearly differentiating the product.
• •Reinforce trust by prominently displaying the satisfaction guarantee.

Social Perception

A brand synonymous with high-quality, beautifully designed, and functional wireless lighting solutions, trusted for its craftsmanship and customer satisfaction.

Copy Examples

• •Experience the 'Original' Raffaello lamp – where exquisite craftsmanship meets cordless freedom.
• •Illuminate your space with elegance. Our rechargeable LED lamps offer unparalleled quality and design.
• •Don't just take our word for it. See why customers rave about the Raffaello lamp's stunning aesthetics and reliable performance.
• •Tired of cords? Discover the convenience of our wireless table lamps, perfect for any room in your home.
• •We stand behind our craftsmanship. Enjoy peace of mind with our 100% Satisfaction Guarantee on every Raffaello lamp.