Brand Tone

Professional & Expert

Brand Values

• •Expertise & Specialization
• •Trust & Transparency
• •Innovation & Forward-Thinking
• •Customer-Centric Service
• •Sustainability

Best Practices

• •Prioritize Education Over Selling: Always lead with expertise. Frame posts and ads around solving a problem or explaining a complex topic. The sale is a natural result of demonstrating value and knowledge.
• •Use Precise, Confident Language: Avoid vague or non-committal language. Use terms like "certified," "specialized," "diagnostics," and "data-driven" to reinforce authority. Be direct and clear in all communications.
• •Show, Don't Just Tell: Continue using high-quality images and videos of technicians at work, specific parts being repaired, and diagnostic screens. This visual evidence of expertise is more powerful than any claim.
• •Maintain Professionalism in All Interactions: Whether responding to a Facebook comment, an email inquiry, or a formal proposal, the tone must remain consistent. Be helpful, respectful, and authoritative, even in casual settings.
• •Let Data and Partnerships Speak for You: Regularly reference partnerships with leading tech firms like Geotab and successful projects with reputable clients. This third-party validation reinforces the brand's position as a leader in the field.

Social Perception

Highly Trusted Specialists

Copy Examples

• •The complexity of an EV's thermal management system is critical for battery health and performance. This week, our certified technicians diagnosed and resolved a coolant flow issue in a client's vehicle, restoring optimal efficiency. Trust the specialists to protect your investment. #ElectricVehicle #EVmaintenance #ExpertTechnicians
• •Your electric vehicle is more than a car; it's a sophisticated piece of technology. At Rafbílastöðin, we provide dealership-level expertise without the dealership overhead. From battery health diagnostics to comprehensive drivetrain service, we are Iceland's trusted independent EV workshop.
• •Transitioning your fleet to electric? Data is your most valuable asset. Our Geotab-powered fleet management solution provided HSN with the insights needed for a cost-effective, sustainable transition. Let us build a data-driven EV strategy for your business. #FleetManagement #EVtransition #Sustainability
• •EV Warning Light On? | Expert Diagnostics at Rafbílastöðin | We Service All Major EV Brands. Certified Technicians. Book Online Now.
• •Many EV owners ask us about the long-term health of their battery. While manufacturer warranties offer peace of mind, proactive care is key. In this article, we break down the four main factors that influence battery longevity and what you can do to maximize it.