Brand Tone

Thoughtful, introspective, and socially conscious, often poetic, spiritual, and philosophical, with a strong element of activism. The language is sophisticated and evocative, aiming to provoke thought and emotional response, artistic, deep, and intellectually engaging.

Brand Values

• •Artistic Integrity & Freedom
• •Social & Political Consciousness
• •Intellectual & Spiritual Depth
• •Authenticity

Best Practices

• •Lead with a Thought or Question: Start copy with an introspective question or a powerful statement that reflects the deep nature of the brand, immediately setting a thoughtful tone.
• •Use Evocative and Poetic Language: Incorporate metaphors, sophisticated vocabulary, and rhythmic sentence structures. Avoid generic marketing phrases. The copy should feel like an extension of his art.
• •Emphasize 'Why' Over 'What': Focus on the meaning, inspiration, and purpose behind a new song, poem, or product, rather than just its features. Explain why it was created and what it stands for.
• •Maintain a Socially Aware Vocabulary: Use terms like "consciousness," "justice," "freedom," "reflection," and "narrative" to reinforce the brand's core values of social and political engagement.
• •Be Authentic and Direct: While poetic, the tone should remain direct and sincere. The copy should reflect the voice of a genuine artist sharing his work, not a corporation selling a product. Use "I" and "my" to connect directly with the audience when appropriate.

Social Perception

Rafa Selase is perceived as a serious, highly talented, and innovative artist, praised for his lyrical depth and musical adventurousness. He is seen as an authentic and independent artist who prioritizes his message, with his work being described as powerful and meaningful. Despite a niche focus, he has achieved mainstream recognition, as evidenced by Billboard chart success, and maintains an engaged community valuing his unique fusion of art forms.

Copy Examples

• •More than a collection of songs, this is a narrative of our time. 'Echoes of the Unheard' is an exploration of resilience, a fusion of jazz, and a call for reflection. Immerse yourself in the sound of now. Listen at the link in bio. #RafaSelase #JazzPoetry #SociallyConscious #NewMusic
• •Words have power. They can build, heal, and reveal the truths we often ignore. This piece, 'Concrete Veins,' delves into the heartbeat of the city and the stories etched into its streets. A journey in rhythm and verse. #SpokenWord #RafaSelase #Poetry #Artivism
• •Wear the message. This shirt is inspired by the track 'Kindred Soul,' a celebration of the connections that empower us. Made for the thoughtful disruptors and the quiet revolutionaries. This isn't just apparel; it's a statement. #MusicForTheSoul #RafaSelaseMerch #ArtisticFreedom
• •A Question, A Melody, A Moment of Truth...
• •Rafa Selase: The Intersection of Jazz, Poetry, and Activism. Music and spoken word for a conscious generation.