Tono de Marca

Sophisticated, Sensual, and Confident

Valores de Marca

• •Female Empowerment
• •Quality & Craftsmanship
• •Sustainability & Responsibility
• •Modern Innovation

Mejores Prácticas

• •Embrace the Duality of Softness and Strength
• •Sell the Feeling, Not Just the Fiber
• •Weave in the "Why"
• •Use a Sensory Lexicon
• •Maintain a Consistent International Voice

Percepción Social

As a young and ambitious player in luxury knitwear, RAEV Paris is perceived as a brand that reinvents cashmere with sensual, elegant, and empowering designs. It's seen as premium, high-end, and committed to sustainability, with a modern and feminine online presence.

Ejemplos de Copy

• •Soft by nature. Sensual by design. Confident by choice. This isn’t just cashmere; it’s a statement. Discover how the Sensual Dive reinvents elegance. #RAEVParis #PowerKnit #SensualCashmere
• •RAEV Paris: The Art of Audacious Cashmere. Experience knitwear that celebrates, not conceals.
• •Your Dream of Modern Cashmere is Here.
• •More than a garment, this is your second skin. Crafted from the finest Grade A cashmere, the Sculpted Temptation is designed to flatter your form with audacious elegance. Its unique cut offers a glimpse of skin, transforming a timeless material into a modern symbol of confidence and sensual power. Made to empower you, from dawn to dusk.
• •For too long, cashmere has been classic. We decided it was time for it to be captivating. RAEV Paris is breaking the codes with sensual, feminine cuts that empower. Ethically crafted and designed in Paris. Discover your power knit.