Tono de Marca

Friendly, relatable, creative, authentic, and approachable.

Valores de Marca

• •Handmade Quality and Craftsmanship
• •Creativity and Personalization
• •Community and Connection
• •Transparency

Mejores Prácticas

• •Stay Authentic and Personal: Continue sharing behind-the-scenes content and personal stories. This authenticity is a key differentiator and builds a strong, loyal customer base.
• •Use a Consistent, Casual Voice: Whether writing for the website, TikTok, or email, use a friendly and approachable tone. Use emojis and conversational language where appropriate to keep the brand relatable.
• •Engage with Your Community: Actively respond to comments and messages on social media. Fostering a two-way conversation reinforces the brand's community-oriented values.
• •Highlight the "Handmade" Aspect: In all communications, emphasize the craftsmanship and care that goes into each product. This justifies the price point and turnaround times while reinforcing brand values.
• •Let Your Niche Shine: Continue to lean into the pop culture and music-inspired designs that define the brand. This targeted approach attracts a passionate and engaged audience.

Percepción Social

Perceived as a respected peer among fellow crafters and small business owners; authentic and relatable; has limited mainstream awareness, primarily confined to its niche online community.

Ejemplos de Copy

• •Unleash your inner rockstar. 🤘 Our new [Band Name] tumbler is handcrafted with extra sparkle to get you through your morning commute or your next concert. Each one is made to order, just for you. Grab yours and turn the volume up!
• •Another day, another glitter masterpiece in the making! ✨ Watch me bring this custom Stanley to life. It’s a messy process, but the final result is always worth it. What design should I tackle next? Let me know in the comments! #customtumbler #glitter #handmade
• •Hey Rockstar! ✨ Just a little note from my workshop to say thanks for being awesome. I’m currently working on a fresh batch of sparkly pens that I think you’re going to love. Be the first to see them next week! In the meantime, happy sipping!
• •Deck the halls with glitter! 🎄 Our holiday collection is here to make your season sparkle. From custom tumblers for your hot cocoa to unique stocking stuffers, we’ve got the perfect handmade gift. Order by [Date] to get it in time for the holidays!
• •From a kitchen table hobby to a full-time passion! Every single order from you helps this sports mom live her creative dream. Thank you for being a part of the Raelyn Design Co. family. ❤️ #smallbusiness #mompreneur #handmadewithlove