Brand Tone

Friendly and Approachable, Enthusiastic and Upbeat, Authentic and Relatable

Brand Values

• •Affordability
• •Community
• •Customer-Centricity
• •Authenticity
• •Trend-Consciousness

Best Practices

• •Always Write in the First Person Plural ("We"): Using "we" (e.g., "We're so excited to show you...") reinforces the sense of a small, unified team and a shared brand experience, making the communication feel more personal and less corporate.
• •Lead with the Feeling, Not Just the Feature: Instead of just listing what a product is made of, describe the feeling or solution it provides. For example, instead of "Cotton-poly blend," try "A super-soft and breathable fabric perfect for all-day comfort."
• •Incorporate Enthusiastic and Positive Adjectives: Regularly use words like "favorite," "obsessed," "perfect," "gorgeous," and "cutest" to maintain an upbeat and excited tone that reflects genuine passion for the products.
• •Engage with Questions and Calls to Community: End social media posts with questions to encourage comments (e.g., "How would you style this?"). Reference the "VIP group" in public posts to drive new members and reinforce the value of the community.
• •Let the Owner's Voice Shine Through: Continue to feature the owner, Rae, in communications. Whether through "founder's picks," personal notes in newsletters, or "behind-the-scenes" social media stories, this authentic connection is a core brand asset that builds trust and loyalty.

Social Perception

The brand is perceived as a friendly, community-focused online boutique run by a relatable owner. Customers are drawn to the combination of trendy and affordable clothing. The active engagement on social media, especially within the private Facebook group, fosters a loyal following. This direct interaction creates a positive feedback loop where customers feel seen and valued, enhancing the perception of a close-knit community rather than just a retail business. The brand's image is that of a go-to source for cute, stylish finds without the high-end price tag.

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Say hello to the Sunset Dreamer Maxi Dress. We can't get enough of the flowy fit and gorgeous floral print. Perfect for late summer weddings or date night! Tap to shop before it's gone! #newarrival #maxidress #shopraeleighj
• •Psst... Your Exclusive VIP Offer Inside!🤫
• •You can never have too many great tees, and this one is our new favorite! The Everyday Soft-Knit Tee isn't just a basic; it's *the* basic. Made from the softest cotton blend with the perfect amount of stretch, it’s designed to flatter every body. Tuck it into jeans, pair it with a skirt, or lounge in it at home—it's effortless style, simplified.
• •Your work-to-weekend wardrobe just got a major upgrade. Tired of clothes that don't transition from the office to happy hour? At RaeLeigh J, we curate stylish, versatile, and affordable pieces designed for your busy life. Look polished and feel amazing, no matter what your day holds. Shop our new collection now!
• •Affordable Trends You'll Actually Wear.