Brand Tone

Empathetic & Supportive, Educational & Informative, Clean & Conscious, Modern & Approachable, Empowering, Positive & Uplifting

Brand Values

• •Holistic Wellness
• •Clean Ingredients & Transparency
• •Efficacy & Innovation
• •Empowerment & Education
• •Inclusivity & Community
• •Self-Care & Comfort

Best Practices

• •Prioritize Empathy and Understanding: Always write from a place of understanding women's experiences. Use language that validates their feelings and concerns. Avoid jargon that alienates or confuses.
• •Highlight Clean Ingredients & Transparency: Consistently weave in mentions of natural, organic, and safe ingredients. Be open about what’s in the products and why those ingredients were chosen. This builds trust and reinforces a core value.
• •Educate, Don't Just Sell: Frame product benefits within a larger context of well-being and knowledge. Offer genuine advice and insights that empower the consumer, making the brand a resource, not just a retailer.
• •Maintain a Positive and Empowering Voice: Even when discussing sensitive topics like period discomfort or skin issues, focus on solutions, comfort, and the ability to live well. Use uplifting and encouraging language.
• •Adapt to the Platform, Not the Core Message: While the specific format and style may change (e.g., TikTok vs. a blog post), the core messages about clean care, efficacy, and empowerment should remain consistent. The *way* you say it can adapt, but *what* you stand for shouldn't.

Social Perception

Trusted Source for Clean Feminine Care, Effective for Sensitive Skin, Modern & Aspirational but Accessible, Thoughtful & Purpose-Driven, Innovative

Copy Examples

• •Instagram Post (Product Focus - Organic Cotton Pads): Your period deserves peace of mind. Our organic cotton pads are crafted with 100% certified organic cotton from cover to core – because what touches your skin matters. Experience breathable comfort and powerful protection, naturally. No harsh chemicals, just pure care. #RaelRelief #OrganicPeriodCare #CleanComfort
• •Website Banner (Skincare Line): Meet your cycle-synced skincare ritual. ✨ Rael’s clean, K-Beauty inspired formulas work with your body, not against it. Nurture your skin through every phase with potent, plant-based ingredients. Glow on, naturally. #RaelSkincare #HormonalHarmony #CleanBeauty
• •Email Subject Line (Educational Content): Decode Your Cycle: Tips for Happier Hormones Inside! (Body Snippet): At Rael, we believe understanding your body is the first step to feeling your best. Discover expert advice and natural solutions to support your well-being, all month long.
• •TikTok Video Concept (Relatable/Solution-Oriented): (Visual: Quick cuts of common period annoyances – bloating, cramps, then transitioning to someone comfortably using a Rael heating patch or product). Voiceover/Text: Period problems? We get it. Rael's here with clean solutions designed for *your* comfort. So you can do you, even on those days. #PeriodPower #RaelCares #CycleSupport
• •Facebook Ad (Community/Trust Focus): Join thousands of women choosing cleaner, more comfortable care with Rael. From our OCS certified organic cotton tampons to our soothing intimate washes, we’re committed to transparency and your well-being. Read our reviews and discover the Rael difference. #GetRael #WomensWellness #TrustedCare