Brand Tone

Comforting & Cozy, Simple & Minimalist, Playful & Whimsical, Inspirational & Affirming, Approachable & Down-to-Earth

Brand Values

• •Comfort
• •Simplicity
• •Authenticity & Imperfection (Wabi-Sabi)
• •Joy in the Everyday
• •Self-Expression

Best Practices

• •Embrace Simplicity: Keep language clear, concise, and straightforward. Avoid jargon or overly complex sentences. Let the product and its inherent charm speak for itself.
• •Focus on "Feel": Use descriptive words that evoke comfort, softness, and coziness (e.g., "buttery soft," "gentle hug," "snuggle-ready"). This aligns with the primary product benefit.
• •Incorporate Playfulness: Where appropriate, use lighthearted, whimsical, or charming language that reflects the playful spirit of the brand's graphics.
• •Maintain Visual-Verbal Consistency: Ensure that the copy reflects the minimalist, clean aesthetic seen in the product design and branding. Use the signature Rae Dunn font sparingly and effectively in visuals accompanying the copy.
• •Speak to Everyday Moments: Connect the apparel to the simple joys and routines of daily life – a quiet morning coffee, relaxing after a long day, or a comfortable night's sleep. This reinforces the brand's value of finding happiness in the everyday.

Social Perception

Highly Collectible & Sought-After, Associated with "Farmhouse Chic", Comfort-Focused, Affordable Luxury/Treat, Community Aspect, Mixed Views on Reselling

Copy Examples

• •Headline: Find Your Cozy. Body: Slip into the simple comfort of Rae Dunn Wear. Our latest collection of super-soft sleepwear is here to make every moment at home a little more joyful. Discover your new favorite PJs today. Call to Action: Shop Sleepwear
• •Headline: Words to Live By. Wear to Love. Body: More than just clothing, Rae Dunn Wear is a little piece of art that speaks to you. Simple, playful, and oh-so-comfy. Express yourself, effortlessly. Call to Action: Explore New Arrivals
• •Headline: Weekend Mode: Activated. Body: Unwind in style with our signature loungewear. Crafted for ultimate softness and designed with the playful charm you know and love. Perfect for lazy mornings and relaxed evenings. Call to Action: Get Comfortable
• •Headline: The Art of Simple Comfort. Body: Inspired by natural forms and the beauty of imperfection, Rae Dunn Wear brings a touch of wabi-sabi calm to your wardrobe. Feel the softness, embrace the simplicity. Call to Action: Discover the Collection
• •Headline: Gift a Little Joy. Body: Looking for the perfect present? Share the cozy charm of Rae Dunn Wear. Soft, stylish, and sure to bring a smile. Call to Action: Shop Gifts