Brand Tone

Sophisticated & Elegant, Feminine with an Edge, Confident & Empowering, Approachable Luxury, Mindful & Considerate

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Ethical Sourcing & Sustainability
• •Feminine Empowerment
• •Modernity & Relevance
• •Authenticity & Passion

Best Practices

• •Embody Sophisticated Simplicity: Use clear, elegant language. Avoid overly casual slang or overly complex jargon. Let the quality of the product and the design speak for themselves with concise, evocative descriptions.
• •Balance Femininity with Strength: Ensure copy reflects both the delicate, romantic details and the confident, edgy aspect of the brand. Use empowering language that resonates with the modern, fashion-conscious woman.
• •Highlight Core Values Subtly: Weave in mentions of ethical sourcing, quality materials, and timeless design naturally within product descriptions and brand storytelling, rather than making them sound like forced claims.
• •Maintain an Inviting & Personal Voice: Even as a luxury brand, keep the tone approachable. Use "we" to connect with the audience and share the passion behind the brand, reflecting the founder's personal connection.
• •Visual-Verbal Cohesion: Ensure the copy always aligns with the minimalist, chic, and high-quality aesthetic of the brand's visuals. The words should enhance the story the images are telling. The "Shop Social" page is a good example of leveraging this.

Social Perception

High-Quality Provider, Stylish & Chic, Trustworthy & Ethical (Emerging), Desirable, Antwerp-Based Identity

Copy Examples

• •Headline: Effortless Elegance, Ethically Crafted. Body: Discover RAE Antwerp’s new collection: timeless pieces designed with passion in Belgium, made from the finest natural fibers. Feel confident, beautiful, and consciously chic. #RAEAntwerp #TimelessStyle #EthicalFashion
• •Headline: The Art of Modern Femininity. Body: Embrace your strength with silhouettes that blend classic tailoring with a contemporary edge. RAE Antwerp – for the woman who defines her own elegance. Explore our latest arrivals. #RAEWoman #SophisticatedEdge #DesignedInAntwerp
• •Headline: Invest in Pieces You’ll Love Forever. Body: Quality isn't just a detail; it's our promise. Experience the luxurious feel of RAE Antwerp’s knitwear, mindfully made to be cherished season after season. #LuxuryKnitwear #SustainableFashion #RAECares
• •Headline: Your Story, Beautifully Dressed. Body: Each RAE Antwerp garment is crafted with love and attention, designed to be a seamless part of your unique journey. Express yourself with confidence and timeless style. #WearRAE #MyRAEMoment #AntwerpFashion
• •Headline: From Antwerp, With Love & Detail. Body: Discover the essence of Belgian design. RAE Antwerp brings you a curated selection of womenswear where every stitch tells a story of quality, ethical commitment, and enduring style. Shop the collection online and in our stores. #RAEAntwerp #BelgianDesign #ConsciousLuxury