Brand Tone

Expert and Passionate; Quality-Centric; Direct and Informative

Brand Values

• •Historical Accuracy
• •Artistic Craftsmanship
• •Community Engagement
• •Innovation

Best Practices

• •Lead with Expertise: Always use precise, accurate historical and technical language. Refer to specific divisions, locations, equipment, and dates. This reinforces the brand's authority.
• •Emphasize "By Modelers, For Modelers": Subtly remind the audience that the brand is run by a passionate expert. Phrases like "From the workbench of Radek Pituch" or "Designed with the modeler in mind" can be effective.
• •Show, Don't Just Tell, Quality: Consistently use high-resolution photography of both unpainted parts and masterfully painted examples. This visually backs up claims of "high quality" and "sharp detail."
• •Maintain a Consistent Naming Convention: Continue the established practice of naming products with the scale, unit, location, and year (e.g., "1/35 W-SS Panzer Crew, 1943-45"). This is informative and professional.
• •Engage Authentically: When interacting on social media or forums, maintain the passionate yet professional tone. Answer technical questions with authority and thank the community for their support and feedback to reinforce the brand's community-centric value.

Social Perception

Highly respected; Trusted for Quality; Seen as an Expert-Led Brand; Reliable Source for Specific Subjects

Copy Examples

• •Capture the intensity of the Ardennes, Winter 1944. Introducing our latest 1/35 scale set: 'After the Battle'. Sculpted by Radek Pituch, every detail, from the weary expressions to the winter uniforms, is meticulously researched for historical accuracy. Cast in our signature high-quality resin. Link in bio to bring your next diorama to life. #RadoMiniatures #ScaleModeling #WW2History #ModelFigurines #MilitaryModeling
• •Artistry in Scale. Museum-quality resin figures and 3D printed details, crafted for the discerning historian and modeler.
• •This 1/35 scale figure depicts an SS-Unterscharführer from the 5.SS-Pz.Div. 'Wiking' during the fierce fighting in Poland, 1944. The dynamic, 'under fire' pose is designed to create a sense of immediate action and tension. The kit includes the main figure cast in flawless grey resin and a separately cast MP40 for maximum detail. Sculpted with the highest attention to historical detail, this figure is a perfect centerpiece for any Eastern Front scene.
• •New from Rado: Action Poses, 3D Details, and More Inside.
• •The story is in the details. We believe that a great model starts with a flawless canvas. That's why every Rado Miniatures piece is cast from the highest quality resin, ensuring sharp details and minimal cleanup, so you can focus on what you love: painting and building. #QualityFirst #ResinMiniatures #ScaleModel #Hobby