Brand Tone

Aspirational, encouraging, and friendly

Brand Values

• •Health & Wellness
• •Authenticity
• •Quality
• •Simplicity & Accessibility
• •Community

Best Practices

• •Lead with the "Why": Always connect the product back to the customer's goal (e.g., more energy, feeling healthier, a fresh start). The focus should be on the benefit, not just the feature.
• •Use Encouraging, Action-Oriented Language: Employ verbs and phrases that inspire and motivate, such as "kickstart," "unleash," "reset," and "feel the glow."
• •Maintain Authenticity: Continue to weave the founder's story and the brand's mission into your messaging. Share behind-the-scenes content and testimonials to reinforce trust.
• •Stay Community-Focused: Actively engage with your audience on social media. Ask questions, repost user-generated content, and continue to partner with local Houston-area businesses to strengthen community ties.
• •Keep it Simple and Accessible: Avoid overly complex health claims or jargon. The brand's promise is to make health easy, and the language should always reflect that simplicity and clarity.

Social Perception

RAD Juice is perceived as a premium, local, and trustworthy health brand.

Copy Examples

• •Your midday slump doesn't stand a chance. Our 'Evergreen' juice is packed with two pounds of leafy greens to power you through the rest of your day. It’s not just a juice, it’s your daily dose of RADiance. 🌱 #RADJuice #HoustonHealth #ColdPressed
• •Ready for a reset? Our 3-day Radical Change cleanse is designed to help you hit the refresh button on your body and mind. Feel lighter, brighter, and full of energy. Let's get started on your journey to wellness, together.
• •(On a picture of fresh ginger and turmeric) What are your go-to wellness ingredients? We’re obsessed with the anti-inflammatory power of ginger and turmeric in our 'Igniter' shot. Tell us your favorites below! 👇
• •Make health a habit, not a hassle. This week, get 15% off all juice subscriptions and let us do the work for you. Delicious, nutrient-packed wellness, delivered right to your door. Because being healthy should be easy.
• •Unleash your inner strength with The Powerhouse. This blend of beet, carrot, ginger, and turmeric is crafted to boost stamina and support your immune system. Perfect for a pre-workout kick or a daily vitality boost. Drink up and conquer your day.