Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Community-Oriented and Inclusive, Authentic and Genuine, Slightly Playful/Retro-Inspired

Brand Values

• •Creativity and Individuality
• •Craftsmanship and Quality
• •Community and Connection
• •Ethical and Sustainable Practices
• •Inspiration and Joy
• •Support for Independent Makers

Best Practices

• •Embrace Warmth and Enthusiasm: Always write as if you're genuinely excited to share something wonderful with a friend. Use positive language and express passion for your products, makers, and community.
• •Tell Stories: Go beyond just describing products. Share the stories of the makers, the inspiration behind items, or the experience of a workshop. This builds connection and authenticity.
• •Highlight "Ethical" and "Handcrafted": Weave these core values naturally into descriptions and posts. Explain what makes a product ethical or why handcrafted matters. This reinforces brand identity.
• •Foster Community: Use inclusive language ("we," "us," "join our community"). Encourage interaction, ask questions, and respond to comments in a friendly and personal manner.
• •Keep it Real and Slightly Playful: While professional, don't be afraid to inject personality. Use relatable language, a touch of humour where appropriate, and let the "retro-inspired" vibe occasionally peek through in word choices or fun calls to action. Avoid overly corporate or stiff language.

Social Perception

Radical Living Co. is perceived positively by its customers and the local community. Customers view the brand as a source of unique, high-quality, and ethically sourced products. They appreciate the friendly and personal customer service, including thoughtful touches like handwritten notes. The workshops are highly regarded as enjoyable, well-taught, and inspiring creative experiences. Seen as a valuable local independent business that supports other small makers and contributes to a positive, creative community atmosphere in Lewes. The focus on ethical and sustainable goods likely resonates well with a conscious consumer base.

Copy Examples

• •✨ Fresh from the kiln and full of soul! ✨ Meet the newest handcrafted mug from [Maker's Name], exclusive to Radical Living Co. Each sip feels like a warm hug. Perfect for your morning brew or a cozy evening tea. We believe in the magic of handmade – items that tell a story and bring a little joy to your everyday. Come find your new favourite in-store or online! #RadicalLiving #HandmadeHome #EthicalGifts #SupportMakers #LewesLoves
• •Unleash your inner potter! 흙묻을 시간 (Time to get muddy)! Join us this Saturday for our popular 'Build Your Own Breakfast Set' workshop. Our lovely instructor, Katie, will guide you every step of the way – no experience needed, just a willingness to get creative and have some fun! Spaces are limited, so grab your spot and let's make something beautiful together. It's more than just a workshop; it's a chance to connect, create, and take home a piece you'll cherish. Link in bio to book! #RadicalWorkshops #PotteryLove #CreativeCommunity #LewesEvents #JoyOfMaking
• •Radical Living Co: Celebrating Creativity, Individuality & Ethical Goods. Discover unique handcrafted treasures from UK makers and join our inspiring workshops. It's good to be radical!
• •Meet the Maker: [Maker's Name] ✨ This week, we're shining a spotlight on the incredible talent behind our [Product Category] collection. [Maker's Name] pours their heart and soul into every piece, using sustainable materials and a passion for [Their Craft]. We're so proud to partner with artisans who share our values of craftsmanship and creativity. Read their story on our blog and discover why their work is so special. #PeoplePower #MakerCommunity #RadicalLivingStory
• •Indulge consciously with our artisan organic chocolate bars. Crafted with love by [Brand Name], these treats aren't just delicious, they're ethically sourced too! At Radical Living, we believe gifts should feel good – inside and out. Treat yourself or someone special to a little piece of radical goodness. #EthicalTreats #SustainableSweetness #RadicalPantry #GiftGood