Brand Tone

inspirational, authentic, and serene

Brand Values

• •Empowerment and Self-Growth
• •Authenticity and Transparency
• •Quality and Craftsmanship
• •Sustainability
• •Meaningful Connection

Best Practices

• •Lead with the "Why": Always connect the jewelry back to its purpose of empowerment, healing, and self-discovery. The story and intention behind the pieces are as important as the aesthetics.
• •Use Inspirational and Empowering Language: Employ words like "journey," "strength," "radiate," "empower," "healing," and "confidence" to reinforce the brand's core values.
• •Maintain Authenticity: Continue sharing behind-the-scenes content, the founder's story, and the craftsmanship process. This transparency builds trust and differentiates the brand.
• •Focus on "You": Address the customer directly in your copy. Frame the narrative around their journey and how the jewelry can support them, making the message personal and relatable.
• •Balance Serenity with Information: While the tone is inspirational, ensure that practical details about quality, materials, and care are communicated clearly and professionally to build customer confidence in the product's longevity and value.

Social Perception

The public perceives Radiate Jewellery as a small, heartfelt business with a strong, positive message. The founder-led narrative resonates with customers looking for brands with a genuine story. The focus on healing, gemstones, and self-expression appeals to a customer base interested in wellness and mindful consumption. The consistent aesthetic and messaging across platforms build a perception of a trustworthy and authentic brand.

Copy Examples

• •Embrace your intuitive energy. Our Dainty Rainbow Moonstone Necklace isn't just a beautiful accessory; it's a reminder to trust your inner voice and welcome new beginnings. Let it guide your journey to self-discovery.
• •Your journey, your strength, your story. At Radiate Jewellery, we create more than just jewelry. We craft meaningful pieces with high-quality, skin-safe materials to empower you on your path to becoming your highest self. Discover the collection and find your symbol of strength.
• •From our hands to yours, with love and intention. Each piece of Radiate Jewellery is packed in our eco-friendly packaging, ready to be a part of your self-growth journey. P.S. We love seeing your unboxing videos!
• •Radiate Confidence. Discover transformative jewelry designed for healing, self-expression, and personal growth. Handcrafted with meaningful gemstones to empower your journey.
• •A little something for your soul. This week, we're celebrating the power of healing gemstones. From the calming energy of amethyst to the protective vibes of the evil eye, find a piece that resonates with your journey. Explore our new arrivals and let your inner light shine.