Brand Tone

aspirational, clean, and results-driven

Brand Values

• •Natural Efficacy
• •Cruelty-Free
• •Sustainability
• •Authenticity & Simplicity
• •Customer Trust

Best Practices

• •Lead with the Problem/Solution: Always frame the copy around the customer's primary pain points (acne, dark spots, dull skin) and present the product as the straightforward, effective solution.
• •Emphasize Key Values in Every Message: Weave in words like "natural," "pure," "cruelty-free," "simple," and "radiance" consistently across all platforms to reinforce brand identity.
• •Leverage Social Proof: Continue to make customer testimonials and reviews the hero of your marketing. Use direct quotes and user-generated content whenever possible to build trust.
• •Maintain an Uplifting and Reassuring Tone: Avoid language that induces fear or insecurity. Instead, focus on empowerment, confidence, and the positive journey toward healthier skin.
• •Clarify the Language Strategy: Decide on a single, primary language for marketing (likely English, given the "Los Angeles" name) to create a cohesive and clear brand identity. Use translations for specific markets rather than mixing languages on primary assets.

Social Perception

Among its customers, the brand is perceived as effective, trustworthy, and a problem-solver for skin concerns. However, the mix of 'Los Angeles' in the name with French-language marketing creates a potential point of confusion regarding its geographical and cultural identity.

Copy Examples

• •Real results, pure and simple. Tired of complicated routines and products that don't deliver? We believe in one thing: revealing your skin's natural radiance. Our formula is crafted with pure, effective ingredients to target spots and acne, leaving you with a glow that’s authentically yours. ✨ #RadianceBeauty #SkinConfidence
• •Your journey to clear skin starts here. See the difference in as little as two days, just like Charlotte. Our natural, cruelty-free formula is designed for simplicity and results. Swipe to see more real customer stories and join the Radiance community. Shop Now & Discover Your Glow
• •Natural formulas. Visible results. Unapologetically you. Experience the Radiance Los Angeles difference.
• •Still struggling with breakouts? Your simple solution is inside. Stop the cycle of acne and dark spots. Discover the cruelty-free formula our customers are calling a "life-changer."
• •Crafted with a commitment to a sustainable future, our treatment bar celebrates your natural beauty. Using pure botanicals and effective, cruelty-free ingredients, it works to restore clarity and radiance with every wash. Simple, honest skincare that works.