Brand Tone

Elegant & Sophisticated, Aspirational & Celebratory, Contemporary & Trendy, Customer-centric & Approachable, Passionate (about silk and craftsmanship)

Brand Values

• •Quality & Craftsmanship
• •Elegance & Beauty
• •Customer Satisfaction & Personalization
• •Tradition with a Modern Twist
• •Comfort & Style
• •Accessibility (in terms of experience and options)

Best Practices

• •Develop a Brand Voice Chart: Define the brand's tone with 'do' and 'don't' words and phrases. 'Do' words might include: exquisite, curated, timeless, radiant, bespoke, celebrate, empower. 'Don't' words might include: cheap, basic, ordinary, just okay.
• •Prioritize 'Elegance' and 'Quality' in Descriptions: Use descriptive language that evokes sophistication, fine craftsmanship, and the luxurious feel of the fabrics, particularly silk.
• •Focus on the 'Why' - The Feeling: Emphasize how wearing Radhey's Couture makes the customer feel: confident, beautiful, like a 'goddess,' ready for a special moment.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy aligns seamlessly with the brand's visual identity.
• •Train and Align All Content Creators: Ensure everyone understands and can consistently apply the brand's defined tone across all communication channels. Regular reviews and feedback sessions can help maintain this consistency.

Social Perception

Positive for Design and Quality, Go-to for Ethnic and Bridal Wear, Visually Appealing, Responsive, Aspiring & Fashion-forward

Copy Examples

• •Headline: Drape Yourself in Dreams. Discover Radhey's Couture. Body: More than just attire, it's a feeling. Our latest collection weaves timeless tradition with contemporary elegance, ensuring you don't just enter a room, you own it. Explore luxurious silks and intricate designs crafted for your most memorable moments. Shop now at radheys.com. Call to Action: Find Your Masterpiece.
• •Headline: The Art of Celebration, Redefined. Body: From intimate gatherings to grand galas, let your ensemble speak volumes. Radhey's Couture presents a curated selection of gowns, lehengas, and sarees that blend sophisticated style with unparalleled comfort. Because every occasion deserves a touch of magic. Call to Action: Explore Occasion Wear.
• •Headline: Elegance, Tailored to You. Body: At Radhey's, we believe your outfit should be as unique as your story. Experience the luxury of bespoke Indian couture, designed to 'personify your elegance.' Let our artisans bring your vision to life. Call to Action: Enquire About Custom Designs.
• •Headline: Modern Muse, Timeless Traditions. Body: Embrace the rich heritage of Indian craftsmanship with a contemporary flair. Our new arrivals feature fresh silhouettes, vibrant hues, and the exquisite detailing Radhey's Couture is known for. Step into style that transcends trends. Call to Action: Shop New Arrivals.
• •Headline: Feel the Silk, Embrace Your Inner Goddess. Body: Comfort, quality, and breathtaking style are at the heart of every Radhey's creation. Discover pieces that not only look stunning but feel incredible, empowering you to shine from within. Call to Action: Discover Our Silk Collection.