Brand Tone

Nostalgic, Playful, and Personally Authentic

Brand Values

• •Heritage & Personal Story
• •Individuality & Self-Expression
• •Sustainability
• •Curated Quality
• •Fun & Joy

Best Practices

• •Always Channel Bonnie: Before writing, ask, "What would Great Grandma Bonnie think of this?" Use her as the ultimate filter for both the items you sell and the voice you use. Is it quirky? Is it joyful? Is it unapologetically individual? This keeps the brand story central.
• •Use "Rad" Wisely: The word "rad" is your signature. Use it to inject energy and a specific retro flavor, especially in taglines, calls-to-action ("Shop our rad vintage deals"), and closings ("Thanks for being here — let's keep it rad!").
• •Tell a Micro-Story: Every piece has a past. When writing descriptions, don't just list features. Speculate on its story or describe the feeling it evokes. Use phrases like "This coat feels like..." or "Imagine the parties this dress has been to..." to give items a life of their own.
• •Maintain a Personal, Conversational Tone: Write like you're talking to a friend. Use "I" and "you." Be candid and enthusiastic, just as Brooke is in her videos. Avoid overly corporate or formal language at all costs.
• •Balance Nostalgia with Modern Relevance: While the brand is rooted in the past, the copy should connect to the modern customer. Highlight how a vintage piece fits into a contemporary wardrobe and explicitly mention the sustainable benefit of shopping secondhand.

Social Perception

Perceived as a positive, engaging community and an authentic, passion-driven source for unique, curated vintage finds.

Copy Examples

• •Straight from the era of big hair and bold choices. This 80s gem is pure, unapologetic fun—just how Grandma Bonnie would've liked it. Ready to add a splash of neon to your story? Tap the link in bio before it's gone forever. #RadBonniesVintage #80sFashion #VintageJacket #SustainableStyle #KeepItRad
• •More Than Vintage. It's a Vibe. Handpicked treasures with stories to tell. Wear a piece of history.
• •Okay, hear me out. At first glance, you see shoulder pads that could take flight. But I see confidence. I see Great Grandma Bonnie daring to be different. This isn't just a sweater; it's an attitude. Who's brave enough to rock this? #VintageFashion #TackyOrTimeless #SelfExpression #GrandmaStyle
• •Psst... Bonnie's Picks Are on Sale (But Not for Long!)
• •They don't make them like this anymore. Seriously. This 1970s floral maxi dress has seen some things, and now it's ready for its next chapter with you. With a flowy fit perfect for sunny days and a print that's pure retro joy, it's a one-of-a-kind piece handpicked for its charm. Great Grandma Bonnie would call this one a "keeper." Fully lined, excellent vintage condition.