Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Informal and Approachable, Community-Focused, Knowledgeable (Subtly)

Brand Values

• •Quality Products: Focus on "modern craft beer," "natural wine," and sourcing the "very best beer the UK and beyond has to offer."
• •Community: Creating a "welcoming space" and fostering "good times."
• •Passion: Genuine enthusiasm for the products they offer and the craft beer/natural wine scene.
• •Customer Experience: Providing "excellent, friendly service" and ensuring beer reaches customers in "perfect condition."
• •Inclusivity: Stating they are a "welcoming space for everyone."

Best Practices

• •Stay Authentic and Passionate: Let genuine enthusiasm for craft beer, natural wine, and community shine through in all communications. Use language that feels natural and reflects how you'd talk to a friend about something you love.
• •Keep it Welcoming and Inclusive: Use open, friendly language. Ensure visuals and messaging represent a diverse community and make everyone feel invited. Avoid jargon that might alienate newcomers to craft beer or natural wine; if used, briefly explain it.
• •Embrace Informality (Appropriately): Continue using a conversational tone, emojis where suitable (especially on social media), and don't be afraid of a bit of lightheartedness. Maintain a professional standard for customer service, but let the brand's personality show.
• •Focus on "Good Times" and Community: Highlight the experience RAD Beer offers – not just the products. Share photos of people enjoying the space (with permission), promote events, and engage with comments and messages to build a sense of community online and offline.
• •Be Consistent Across Platforms: While the level of formality might vary slightly (e.g., a bit more detail on the website vs. a quick, punchy Instagram caption), the core friendly, enthusiastic, and community-focused tone should be recognizable everywhere, from your website copy and email newsletters to every social media post and customer interaction.

Social Perception

Positive: Customers praise the wide selection of beers, the friendly and knowledgeable staff, the enjoyable atmosphere, and efficient online service. Specialist/Curated: Perceived as a go-to place for a diverse range of quality craft beers and natural wines. Community Hub: Seen as a social spot that hosts events and brings people together. Reliable (Online Shop): The online store is noted for good service and speedy delivery.

Copy Examples

• •Welcome to RAD Beer! We're your friendly neighbourhood bar and bottle shop in the heart of Newquay, serving up an epic selection of modern craft beer and delicious natural wine. More than just a shop, we're a community spot where good times flow as freely as the taps. Come say hi!
• •💥 FRESH DROP ALERT! 💥 Look what just landed at RAD! 👀 We've got some absolute bangers from [Brewery Name] that you NEED to try. Seriously, these won't hang around for long. Swing by the shop or tap the link in bio to snag yours online! Cheers to good beer! 🍻 #RADBeer #CraftBeer #Newquay #Cornwall #NaturalWine #GoodTimes
• •(Image: Fun photo from a previous event or a graphic for the new event) Text: Get Ready! 🎉 Our legendary Drink & Draw is back this Thursday! Grab a pint, unleash your inner artist (or just doodle, no judgement here!), and soak up the good vibes. All skill levels welcome – it’s all about fun! #RADEvents #DrinkAndDraw #NewquayNights #CommunityLove
• •Your Next Favourite Beer, Delivered. 🚚 Explore hundreds of handpicked craft beers and natural wines at RAD Beer online. Freshness guaranteed, good times assured. Free Next Day Delivery on orders over £60! [Shop Now Button]
• •Fancy something a little different? This week, we're crushing on [Wine Name] – a stunning natural wine that's [brief, enticing description e.g., 'juicy, vibrant, and perfect for sunny evenings']. Pop in for a taste or add it to your next online order. Trust us, your tastebuds will thank you! 😉 #RADWine #NaturalWine #Cornwall #SipGood