Brand Tone

Enthusiastic, Community-Focused, and Knowledgeable

Brand Values

• •Community
• •Fairness
• •Passion
• •Inclusivity

Best Practices

• •Speak the Language of Gamers: Use terminology, inside jokes, and references that are familiar to the TCG community (e.g., 'pulling a mythic,' 'heart of the cards,' 'deck building'). This shows authenticity and builds rapport.
• •Spotlight the Community: Make your customers the heroes. Share photos and results from tournaments, tag players (with permission), and create content that celebrates the shared experience of playing games at the store.
• •Emphasize Your Dual Nature: Leverage the unique combination of a bar ('Zum Waschbären') and a game store ('Racoon Cave'). Create copy that invites people to 'grab a drink and a duel' or 'spend an evening of games and good company.'
• •Be Energetic and Action-Oriented: Use strong verbs, exclamation points, and emojis to create a sense of excitement. Your copy should motivate people to visit the store, join an event, or check out a new product.
• •Reinforce Trust and Fairness: In all communication related to selling or buying cards, consistently use words like 'fair,' 'transparent,' and 'trusted.' Highlighting your WPN Premium status in bios and footers also reinforces this key value.

Social Perception

Overwhelmingly positive within its target niche, seen as the go-to TCG hub in Ulm, a trusted retailer, and a fun and engaging venue.

Copy Examples

• •⚡ Freshly unboxed and straight from the realms of Lorwyn! The new *Magic: The Gathering - Lorwyn Eclipsed* set has landed in the Cave. Who's pulling a mythic rare this weekend? Come grab your packs and show us your best finds! #MTG #Lorcana #RacoonCave #TCG
• •The arena calls! Our weekly Yu-Gi-Oh! tournament is happening this Friday at 7 PM. Whether you're a seasoned duelist or just testing a new deck, this is your chance to shine. Spots are limited, so sign up now and may the heart of the cards be with you! #YuGiOh #ZumWaschbaeren #Ulm #TCGTournament
• •Your old cards have new power! We're buying MTG, Pokémon, and Lorcana collections. Get a fast, fair evaluation and instant cash. Turn your forgotten treasures into your next big win. Click here to learn more!
• •🔥 DEAL ALERT! 🔥 All Pokémon booster packs are 10% off for the next 48 hours, both in-store and online. Catch 'em all before they're gone! #PokemonTCG #RacoonRises #Sale
• •🏆 Champions Wanted: Pre-Release Weekend, New Merch & More!