Brand Tone

Aspirational and customer-centric, professional yet friendly, inspiring customers to create stylish and comfortable living spaces, focusing on quality, durability, and innovative design.

Brand Values

• •Quality and Durability
• •Customer-Centricity
• •Design and Innovation
• •Trust and Reliability

Best Practices

• •Lead with Aspiration: Always frame product benefits around the customer's dream of a perfect home. Use words like "transform," "create," "inspire," and "dream" to connect emotionally.
• •Emphasize Heritage and Trust: Consistently mention the brand's long history (since 1997) to reinforce reliability and expertise in all "About Us" sections, product descriptions, and ad campaigns.
• •Maintain a Unified Voice Across Platforms: While the format may change (e.g., professional on the website, playful on TikTok), the core message of quality, style, and customer-centricity must remain consistent.
• •Focus on "We" and "You": Use collaborative language. "We are here to help you create..." or "Your home, our passion." This fosters a sense of partnership and personalized service.
• •Let Quality Be the Hero: In every product description and advertisement, highlight the tangible aspects of quality—be it the materials, the craftsmanship, or the durability—to back up the aspirational claims with concrete value.

Social Perception

Largely positive, especially locally, with favorable reviews for high-quality furniture, helpful staff, and customization options. Online feedback suggests a reputation for quality. Steady social media engagement indicates an active customer base. TikTok presence targets a younger audience with dynamic content.

Copy Examples

• •Headline: Your Dream Home Awaits. Body: Don't just furnish your space—transform it. For over 25 years, Racole.ro has been the trusted partner in turning houses into homes. Discover our new collection of sofas and armchairs, where quality craftsmanship meets timeless design. Find the perfect piece to complete your vision. Call to Action: Shop Now & Redefine Comfort.
• •Headline: The 'CLOUD' Sofa: Endless Possibilities, Unmatched Comfort. Body: Why settle for one look? The 'CLOUD' modular sofa adapts to your life. Host a movie night, create a cozy reading nook, or simply stretch out in style. Made with premium, durable fabrics and a sturdy frame, it’s not just a sofa—it’s the centerpiece of your living room for years to come. Design your perfect configuration today. Call to Action: Customize Your 'CLOUD' Sofa.
• •Subject: A Special Thank You From Racole.ro Body: As part of the Racole family, you know our commitment to quality and style. To thank you for your trust, we’re offering you an exclusive 15% discount on our new collection of bedroom furniture. Create the serene sanctuary you deserve. This offer is valid for the next 48 hours only. Call to Action: Explore the New Collection.
• •Visual: Quick cuts showing a messy, unfurnished room transforming into a beautifully styled space using Racole.ro furniture. On-screen text: 'From chaos to chic in 10 seconds.' 'Your home's potential, unlocked.' Audio: A popular, upbeat trending sound. Caption: ✨ Stop dreaming, start creating. ✨ Find everything you need to build your dream home at Racole.ro! #HomeMakeover #FurnitureGoals #RacoleRomania #DreamHome
• •Headline: Quality Furniture, Built for Life. Body: Since 1997, we’ve been dedicated to bringing comfort, style, and durability into Romanian homes. Explore our collections and find pieces that tell your story. Call to Action: Discover Our Story.