Brand Tone

Enthusiastic and Fun, Accessible and Inclusive, Health-Conscious and Active, Direct and Benefit-Oriented, and Confident.

Brand Values

• •Fun and Enjoyment: Promoting play as a source of happiness and social connection.
• •Health and Wellbeing: Encouraging an active lifestyle and cognitive benefits.
• •Accessibility: Making sport easy to get into for all ages and skill levels.
• •Quality: Stating the use of "high-quality material" and offering a guarantee.
• •Family and Social Connection: Encouraging play with family and friends.

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., enthusiastic, accessible, health-conscious), including "do's and don'ts" for word choices and phrasing.
• •Focus on "You" and Benefits: Address the customer directly (using "you" and "your") and always highlight how Racket Pocket™ benefits them (e.g., "you'll feel more energized," "helps you connect").
• •Use Active and Engaging Language: Employ strong verbs and lively adjectives that convey energy and excitement (e.g., "dive in," "ignite," "dynamic," "exhilarating").
• •Keep it Simple and Clear: Aligning with the "easy to play" value, ensure the language is straightforward, avoiding jargon or overly complex sentences.
• •Incorporate Words of Encouragement and Inclusivity: Use phrases that make everyone feel welcome and capable of enjoying the game, reinforcing the "everyone loves to play" message.

Social Perception

As a Product (Racket Pocket™ game): The brand aims to be perceived as an innovative, fun, and healthy way to be active and socialize. The customer testimonials they feature suggest users feel more energized, happier, and more focused.

Copy Examples

• •Headline: "Ditch the Screen, Grab the Fun! Racket Pocket™ – Your Anytime, Anywhere Active Game." Body: "Tired of boring workouts? Rally your friends and family for an exciting game of Racket Pocket™! It’s easy to learn, burns calories, and boosts your brainpower. Get ready to laugh, move, and make memories. Shop now and get 30 days of guaranteed fun!"
• •Social Media Post (Image: Diverse group playing and laughing): "Smiles Guaranteed! 😄 Racket Pocket™ isn't just a game, it's a way to connect, get active, and feel fantastic. Perfect for all ages and fitness levels. Who's in your Racket Pocket™ crew? #RacketPocket #FunFitness #ActiveLifestyle #FamilyGameNight"
• •Product Description Snippet: "Experience the thrill of Racket Pocket™! Our high-quality, waterproof paddles are designed for ultimate fun and portability. Simple rules, endless excitement – it’s the new sport everyone’s talking about. Make your own rules and play it anywhere!"
• •Email Subject Line: "Unlock More Energy & Fun with Racket Pocket! 🚀" Email Body Excerpt: "Ready to transform your fitness routine from a chore to a joy? Racket Pocket™ helps you burn calories, sharpen your mind, and spend quality time with loved ones – all while having a blast! Join over 10,000 happy customers feeling more energized and happier."
• •Short Ad Copy: "Play More, Scroll Less! Racket Pocket™: The exciting new sport that gets everyone moving. Easy, fun, and great for all ages. Get yours today at racketpocket.com!"