Brand Tone

Artisanal & Authentic, Elegant & Refined, Inspired & Creative, Conscious & Responsible

Brand Values

• •Artisanship & Quality
• •Originality & Unique Design
• •Eco-consciousness & Responsibility
• •Customer Well-being
• •Timelessness & Elegance

Best Practices

• •Emphasize Artisanship: Consistently use words like \"handmade,\" \"handcrafted,\" \"artisanal,\" \"meticulously created,\" and \"attention to detail\" to reinforce the value of the crafting process.
• •Highlight Inspirations: Regularly refer to the sources of inspiration—geometric shapes, architecture, nature—to build a narrative around the designs.
• •Showcase Quality & Materials: Be specific about the high-quality and, where applicable, eco-conscious or hypoallergenic materials used (e.g., \"sterling silver,\" \"eco-friendly resin,\" \"hypoallergenic stainless steel\").
• •Maintain an Elegant & Refined Vocabulary: Use language that evokes sophistication, timelessness, and artistry. Words like \"elegant,\" \"refined,\" \"contemporary,\" \"unique,\" and \"sublimate\" can be effective.
• •Tell the Story of the Designer (Perrine Marez): Briefly incorporating the designer's passion and Montreal roots can add a personal, authentic touch that resonates with the brand's handmade nature.

Social Perception

Originality and Beauty, Quality, Wearability & Hypoallergenic Nature, Designer's Approach

Copy Examples

• •Racine Carrée: Where Geometry Meets Grace. Handcrafted in Montreal. Body: Discover unique, contemporary jewelry, meticulously designed by Perrine Marez. Each piece, born from a love of architectural forms and natural beauty, is a testament to skilled artisanship and sustainable practices. Adorn yourself with elegance that tells a story.
• •The [Product Name] Necklace: A whisper of nature's artistry, handcrafted for your everyday elegance. Sterling silver intertwines with [material, e.g., a specific semi-precious stone], reflecting a minimalist aesthetic inspired by [inspiration, e.g., urban landscapes]. Designed with passion in our Montreal studio.
• •At Racine Carrée, we believe in the soul of handmade. Perrine Marez transforms high-quality, consciously sourced materials into wearable art. Our Montreal atelier is where geometric precision, natural inspiration, and timeless design converge.
• •Inspired by the serene lines of modern architecture and the organic patterns of the natural world. ✨ Each Racine Carrée piece is a small sculpture, handmade with meticulous care in Montreal. What inspires your style? #RacineCarreeJewelry #HandmadeMontreal #ContemporaryDesign #ArtisanJewelry #ElegantSimplicity
• •Racine Carrée: Crafted by Hand, Inspired by Life.