Brand Tone

Aspirational, Empowering, Trendy, Accessible, and Community-Oriented (especially for the wig/perfume line)

Brand Values

• •Empowerment
• •Accessibility
• •Entrepreneurship/Ambition
• •Quality/Style
• •Customer Connection

Best Practices

• •Use empowering language to inspire confidence in women.
• •Highlight the affordability and accessibility of luxury fashion.
• •Showcase the founder's story to emphasize entrepreneurship and ambition.
• •Focus on trendy styles and quality offerings.
• •Maintain a direct and engaging tone on social media.

Social Perception

Trendy, affordable women's fashion brand, known for its black-owned status and empowering message, with a strong community connection for the wig/perfume line.

Copy Examples

• •Transform your flaws into power. Shop the latest collection and unleash your inner magic.
• •Luxury fashion, now within reach. Discover affordable styles that empower you to shine.
• •From humble beginnings to fashion icon. The OT Rachy Collections story inspires ambition and success.
• •Stay ahead of the trends with our new arrivals. Quality styles that make a statement.
• •Thanks for sharing your beautiful stories! We love connecting with our amazing customers.